Light Reading's Policy Control & Deep Packet Inspection Virtual Tradeshow Exceeds Registration & Attendee Goals

Light Reading's Policy Control & DPI Virtual Tradeshow debuted on Tuesday with the industry's leading policy control experts, more than 600 attendees, and 9 sponsors

NEW YORK, November 19 - Light Reading (www.lightreading.com), the leading online publication for
the telecom industry, and Heavy Reading (www.heavyreading.com), its
prestigious market research division, produced the Policy Control & Deep
Packet Inspection Virtual Tradeshow on November 17, with 1,216 registrants,
611 attendees, and 9 sponsors.

Heavy Reading's leading policy control experts moderated the Virtual
Tradeshow conference sessions, led by Conference Chair and Heavy Reading
Chief Analyst Graham Finnie, with participation from Senior Analyst Patrick
Donegan. The Policy Control & DPI Virtual Tradeshow was designed to ensure
high-quality communication across all segments of the value chain. The show
focused not just on technology options, but also encouraged discussion and
debate on what real value these tools can bring to network operators and
service providers, focusing especially on the value they can add to broadband
service packages. The Policy Control & DPI Virtual Tradeshow built off of
Light Reading's Policy Control, DPI & the Mobile Broadband Revolution live
event held earlier this year at CTIA.

Policy Control & DPI Virtual Tradeshow sponsors included Platinum Sponsor
Allot Communications; Gold Sponsors Camiant, Continuous Computing, and
Volubill; and Bronze Sponsors BroadHop, ComAbility, LSI, Openet, and Procera.
The Virtual Tradeshow was promoted extensively via Light Reading's network of
300,000 unique visitors. With a registration goal of 1,000 registrants, the
Policy Control & DPI Virtual Tradeshow surpassed goals with more than 1,200
registrants from 70 different countries.

"In today's environment with travel budgets under constant pressure, the
virtual trade show format proved a hit with sponsors and attendees," said
Conference Chair Finnie. "Panel discussions were lively with plenty of debate
and questions from the virtual audience on topics ranging from net neutrality
to the role of policy in customizing service packages."

"We could produce the largest virtual conference in the policy control
and DPI market because of our emphasis on quality content led by Heavy
Reading analysts, and the fact Light Reading is by far the largest and most
influential online site in the worldwide communications industry," said Joe
Braue, Light Reading SVP and Group Director.

The Policy Control & DPI Virtual Tradeshow, which took place from 9 a.m.
to 5 p.m. ET, included all the elements of a live event and more, such as an
auditorium with three different panel sessions, one keynote session, live
Q&A, and chat/networking sessions in the virtual lounge after each panel and
keynote with participation from Light Reading editors, Heavy Reading
analysts, and attendees. Additionally, exhibitor booths with downloadable
materials were on the Virtual Tradeshow floor with chat features allowing
suppliers and buyers to interact.

The Policy Control & DPI Virtual Tradeshow will be archived here on
Friday, November 20: www.lightreading.com/virtualdpi.

For more information on Light Reading's upcoming virtual tradeshows
please email events@lightreading.com.

    Contact
    Amy Averbook
    Light Reading
    +1-212-600-3373
    averbook@lightreading.com

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business
technology communities, is an innovative business focused on serving the
needs of technology decision-makers and marketers worldwide. TechWeb produces
the most respected and consumed media brands in the business technology
market. Today, more than 13.3 million* business technology professionals
actively engage in our communities created around our global face-to-face
events including Interop, Web 2.0, Black Hat, and VoiceCon; online resources
like Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com,
and Financial Technology brands; and the market leading, award-winning
InformationWeek Magazine, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services such as next-
generation performance marketing, custom media, research, and analyst
services. TechWeb is a division of United Business Media, a global provider
of news distribution and specialist information services with a market
capitalization of more than US$2.5 billion.

* 13.3 million business decision-makers: based on # of monthly
connections

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited is a leading global business media company.
We inform markets and bring the world's buyers and sellers together at
events, online, in print, and with the information they need to do business
successfully. We focus on serving professional commercial communities, from
doctors to game developers, from journalists to jewellery traders, from
farmers to pharmacists around the world. Our 6,500 staff in more than 30
countries are organized into specialist teams that serve these communities,
helping them to do business and their markets to work effectively and
efficiently.

Amy Averbook, Light Reading, +1-212-600-3373, averbook at lightreading.com