Limited Brands Announces Flagship Victoria's Secret Store in London

COLUMBUS, Ohio, June 22, 2010 - Limited Brands, Inc. (NYSE: LTD) today announced that it will open a
16,500-selling-square-foot Victoria's Secret flagship store in London's
premier retail destination for luxury and fashion brands on the prestigious
corner of New Bond Street and Brook Street in 2012.

(Logo: photos.prnewswire.com/prnh/20020520/CLM001LOGO )

(Logo: www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO )

Additional details will be shared on the Limited Brands second quarter
earnings call on Aug. 19, 2010, and at the company's Investor Update Meeting
on Oct. 20, 2010.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La
Senza, C.O. Bigelow, White Barn Candle Co. and Henri Bendel, is an
international company. The company operates 2,671 specialty stores in the
United States, and its brands are sold in more than 700 company-owned and
franchised additional locations world-wide. The company's products are also
available online at www.VictoriasSecret.com,
www.BathandBodyWorks.com, www.HenriBendel.com and
www.LaSenza.com.

Investor Relations, Amie Preston, +1-614-415-6704, apreston at limitedbrands.com; Media Relations, Tammy Roberts Myers, +1-614-415-7072, extcomm at limitedbrands.com