Losing Faith in French Ski Destinations - Alpine Elements

Alpine Elements, Provider of Ski Holidays [https://www.alpineelements.co.uk], Suggest the Public are Losing Faith in French ski Destinations.

LONDON, January 22 - The ski industry has taken a real beating this year. Not only have tour
operators had to trade during a recession, which deflated the demand for ski
holidays, but the additional burden of a weaker pound has given British
skiers another reason to stay at home this year.

On top of this, many French resorts increased the prices of their
liftpasses by as much as 15% for 2009/10. This increase would be hefty during
a normal year, much more so in a recession!

But we have seen this reaction before - in times of an expected downturn,
the knee jerk reaction has been to put prices up to compensate for a lower
footfall on the slopes.

Simple economics that might work in the short term, but in practice it is
ruining the public's desire to ski in France. People are starting to look
further afield where ski passes are a third less and the price of a pint of
beer won't set you back a tenner!

With ski extras and apres ski clocking in at considerably more expensive
rates this year, coupled with the increased cost of the euro, (at parity to
your pound on the high street), many British skiers are feeling
understandably ripped off by our French friends, which is perhaps why we are
being inundated with requests for Austrian and Italian ski holiday
destinations to a degree we haven't seen before.

About Alpine Elements

Alpine Elements specialise in high altitude ski holidays
[www.alpineelements.co.uk] throughout the French Alps and deliver
great deals on ski holidays for single travellers, couples, families and
groups. Alpine Elements also offer discounts for group ski holidays, ski
lessons for beginners and skiing insurance cover. If you are looking for
ski chalets or a want to find out more about ski deals visit
www.alpineelements.co.uk.

James Hardiman, Managing Director, +44(0)844-770-4070, Alpine Elements Ltd, Unit 3, Wigton Place, London, SE11 4AN