LOVEFiLM to Stream Optimum Titles

Content Deal Gives Members First Access to 100 Plus new Films

LONDON, May 19, 2011 - LOVEFiLM has signed a substantial streaming deal with one of the most
prominent distributors in the UK independent film and cinema market, Optimum
Releasing.

The deal, which goes live today, enables members of LOVEFiLM, Europe's
largest subscription service streaming movies and TV episodes over the
internet and sending DVDs by post, to stream films from Optimum's 2009/10
slate and extensive library at no extra cost as part of their subscription
package.

Amongst the titles are The Wrestler (Darren Aronofsky's Oscar winner
starring Mickey Rourke), The Last Exorcism (starring Patrick Fabian), The
Ghost (Polanski's multi award-winning film, starring Ewan McGregor and Pierce
Brosnan), The Losers (starring Jeffrey Dean Morgan), Vicky Cristina Barcelona
(starring Scarlett Johansson, Penelope Cruz and Javier Bardem) and Oscar
nominated films A Prophet and Coco Before Chanel.

The deal will allow LOVEFiLM to show over 30 first-run films on its
streaming service during their pay TV windows as well as include a wide range
of films from the Optimum catalogue, including classics like The Deer Hunter,
Mulholland Drive and The Pianist.

LOVEFiLM is the first to stream most of these box-office hits in the UK
which will be accessible via the LOVEFiLM Player on a range of platforms
including the PC, direct-to-TV through connected devices or the
PlayStation(R)3.

Simon Calver, CEO of LOVEFiLM, said:

"We are very excited to be partnering with such an influential and
innovative distributor as Optimum. This announcement means we can offer
consumers great films like The Wrestler and The Ghost instantly as part of
their subscription. LOVEFiLM's catalogue is going from strength to strength
with more and more distributors and studios joining our Watch Online
service."

Robb Smith, Head of Television and New Media of Optimum Releasing, said:

"We've watched LOVEFiLM transform into a hugely popular hybrid service
and we're impressed by their continued expansion onto new device platforms.
This is an important step for us as we roll out our digital strategy and
continue to pursue emerging platforms and partners to maximise income from
our content."

Contacts: Corporate PR Enquiries: Ben Simons or Eleanor Williamson: M: Communications, Tel. +44(0)20-7920-2330, simons at mcomgroup.com / williamson at mcomgroup.com ; Consumer & trade PR Enquiries: Mischief, Tel. +44(0)207-100-9999, lovefilm at mischiefpr.com