Lunch Trends in the U.S. Foodservice Market Now Available at ReportsandReports

ReportsandReports Announces it Will Carry Lunch Trends in the U.S. Foodservice Market Research Report in its Store

DALLAS, Texas, October 19, 2010 - Browse the complete Report on:
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vice-market.html

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To help foodservice industry participants face challenges unique to the
lunch daypart, Lunch Trends in the U.S. Foodservice Market provides insight
on the lunch goer's decision-making process. By putting a finger to the lunch
goer's pulse, we provide insight on two keys factors to lunch-time
foodservice: how and why the consumer decided on a specific restaurant from
which to obtain lunch, and how and why that consumer decides what to order
from the menu.

Introductory findings include the following: When deciding on a
restaurant from which to obtain lunch, 37% of lunch goers cite a favorite
menu item as influencing their choice, and some 36% cite a different menu
item than what they have at home. But low cost has become the industry
mantra-and is also important to many consumers. About 35% cite a meal priced
under $5 as an influence when selecting a restaurant, and 31% say that a meal
priced under $10 has influenced them to select a restaurant for lunch.

With proprietary consumer research laying the foundation, this report
weaves consultative insight with analysis of lunchtime limited-time offer and
value trends; current lunchtime guest check averages; planned restaurant
spending; and guest traffic patterns at selected brands. We also shine a
light on leading lunch-centric brands, by outlining menu strategies and
related innovations, and then tying them to demographic analysis of the brand
users' diet, health, and food attitudes; and usage patterns. The report also
trends lunch daypart sales by demographics such as income, age, region, and
race/ethnicity. Analysis also focuses on consumers particularly important to
the lunch daypart, such as the full-time and part-time employed.

While the restaurant industry is the primary focus of the report,
consumer survey assessment incorporates prepared foods at grocery stores and
convenience stores, and trend analysis incorporates both restaurants and food
retail.

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