Media Momentum Awards 2011 Names Populis one of the Fastest Growing Larger Digital Media Companies In Europe

LONDON, May 24, 2011 -

Populis is delighted to announce that it has been named as one
of the top 25 fastest growing larger digital media companies in Europe at the
prestigious Media Momentum Awards, recognising the most innovative and
fastest growing companies in the European Digital Media Economy, organised by
GP Bullhound (www.populis.com).

Announced at a high profile CEO Summit in Barcelona, the
accolade highlights the company's phenomenal growth in the past year,
propelling it to stake the claim as European leader in content on demand.

Producing over 35,000 items of content to 26 million monthly
users, across a network of 550 websites that include Excite Europe, Better
Deals, Nanopublishing, Blogosfere and Blogo, the group recently reported 2010
revenues of EUR58 million.

"This is the fourth year that Populis (previously GoAdv) has
been recognized by the Media Momentum awards for its impressive growth and we
are delighted that 2011 we have made the list again," commented Luca Ascani,
Co Founder and Chairman, Populis. "With extensive organic growth through
increased content production, social media engagement, technology innovation
and expansion to new territories we are proud of our success in the last
year. Strategic acquisitions are also helping to enhance our portfolio of
media brands and we are looking forward to an equally exciting 2011."

The 2011 judging panel was made up of senior digital executives, founders
and industry leaders including Anil Hansjee, Head of M&A Emea, Google; Lord
Clive Hollick, Partner, GP Bullhound; Lars Hinrichs, Founder & Managing
Director, Xing; Mark Read, Director of Strategy, CEO, WPP Digital;
Mark Sebba, Chief Executive, NET-A-PORTER.COM and Nancy Cruickshank,
Executive Director, Digital Development, Telegraph Media Group.

Profitable since day one, the Company's results prove that
applying a disruptive business model, such as producing content on demand at
scale, can be applied to premium media properties to produce profitable and
highly successful online media verticals and is a key player in the new era
of digital publishing.

A truly unique business in the multilingual content on demand
space in Europe, Populis has now produced an impressive 1 million articles
and videos, and every month tracks on average over 22 million keywords with
its scientific approach to media production.

For the full version of Media Momentum Top 50 league table and
further details of the Media Momentum Award winners and past winners, please
visit: www.mediamomentum.co.uk

About Populis

Populis is one of Europe's fastest growing digital media
companies (GP Bullhound Media Momentum 2010) and European leader in the
production of multilingual content on demand. Created in 2004 the Group
crowdsources, distributes and monetizes over 35,000 items of compelling
content in 8 languages per month for a vibrant network of 550 fully owned and
operated websites including Excite Europe, Better Deals and Nanopublishing.
The media properties generate over 26.1 million unique monthly users (Source:
Comscore January 2011).

Populis is a pan-European company with a team of over 125
working across offices in Ireland and Italy, active in the UK, Germany,
Netherlands, France, Italy, Spain, Sweden, US, Australia, Russia and Brazil.

www.populis.com

About GP Bullhound

GP Bullhound is a leading international investment banking
firm providing advice on mergers & acquisitions and institutional
capital-raising to emerging growth companies in the Technology sector.

The firm was established in 1999, and has completed over 100
M&A and Private Placement transactions on behalf of Europe's leading
entrepreneurs and business builders. Driven by some of the most experienced
technology advisory professionals, GP Bullhound's long track record and
dedicated approach has helped us establish a leading global position. We have
strong domain expertise in the areas of Internet and Digital Media, Software
and Services, Cleantech and Hardware, where we focus on providing pre-eminent
advisory services to some of the best entrepreneurs, management teams and
investors around the globe.

Press Contact: Amanda Lorenzani, Head of Communications, Populis - lorenzani at populis.com +353-01-496-6672