Merchenta Brings Sparkle to Pia Jewellery With Social Commerce Popup Stores

LONDON, February 2, 2011 - Merchenta, a provider of online merchandising solutions to
retailers, announced today the launch of its distributed social commerce
"popup stores". Merchenta enables retailers to "bring the store to the
consumer" across social, display and affiliate networks.

Using Merchenta, retailers can deploy thousands of branded
MiniStores in standard IAB-compliant display units to compliment a
traditional ecommerce website. When a consumer engages with the MiniStore, it
unfurls to offer a range of ecommerce capabilities including personalized
product recommendations, social sharing (via Facebook, Twitter or email) and
click-to-purchase.

Zena Smith, Online Marketing Manager at Pia Jewellery, said
after trialing the solution, "Merchenta enables us to reach beyond our
existing High Street stores to consumers on social and affiliate networks.
These online channels are increasingly important as a part of our
multichannel strategy."

Smith added - "It was simple to setup. Merchenta works with
our existing product feeds so that the product selections are always
up-to-date across our affiliate and social media channels where these
MiniStores are used. Our Merchenta MiniStore on Facebook has helped us bring
our ecommerce presence to a growing number of consumers through social
sharing, quickly and easily.

We're now able to offer our affiliates a variety of engaging,
dynamic merchandising units that show-off our full product range alongside
publishers' content. All the MiniStores automatically update and optimise in
real-time, so Merchenta saves us a lot of time, too."

Merchenta's software-as-a-service (Saas) platform means
there's no software to install or costly hardware to maintain. Setup is
straightforward and doesn't require technical IT skills.

NOTE TO EDITORS

    - Screenshots showing Merchenta's Social Commerce popup stores
    may be found at www.merchenta.com/press/jan2011 . High res
    images are available upon request.

    - Pia Jewellery's Merchenta MiniStore may be found on Facebook
    at www.facebook.com/piajewellery

About Merchenta

Merchenta helps online retailers maximise their online
revenues, increase their conversion rates and reduce merchandising costs by
engaging consumers with branded, interactive merchandising solutions. Our
distributed commerce platform applies sophisticated behavioural merchandising
techniques to offer the right products to the right consumer at the right
time. Merchenta is privately held and based in London, UK with offices in
Poznan, Poland.

For further details, our website is available at www.merchenta.com
. We blog regularly on social commerce & distributed commerce trends at
blog.merchenta.com

About Pia Jewellery

Pia specializes in silver jewellery and fashion accessories
that are lovingly crafted to the highest standards, yet surprisingly
affordable. Our designs are timeless classics with a contemporary feel, often
inspired by nature but always celebrating a passion for truly creative
styling and craftsmanship from all over the world.

Pia is a UK-based company with a growing number of High Street shops
across the UK. Shop online at www.facebook.com/piajewellery

    For further information please contact:

    Neil McClements, CEO
    Merchenta
    Telephone : +44(0)20-3239-2324
    Email : press(at)merchenta.com

Neil McClements, CEO, Merchenta, Telephone : +44(0)20-3239-2324, Email : press(at)merchenta.com