Meritus Hotels & Resorts' Global Brand Push Begins

New campaign embraces Asian heritage and supports the brand's expansion into new markets

SINGAPORE, November 9, 2010 - Meritus Hotels & Resorts, Singapore's pioneering luxury hospitality
brand, marks its foray into international markets with the commencement of a
global brand campaign to complement its exciting expansion pipeline slated to
take shape from 2011.

    (Photo: www.prnasia.com/sa/2010/11/08/20101108419334.html )
    (Logo: www.prnasia.com/sa/2010/11/08/201011082009-l.jpg )

The campaign invigorates Meritus' longstanding presence as Singapore's
icon of world-class hospitality and centres around its signature "Asian
grace, warmth, and care" as the essence of the Meritus service culture that
the brand hopes to bring to other parts of the world.

"Our service philosophy is inspired by the virtue and richness of our
Asian heritage," says Michael Sengol, Chief Executive Officer of Meritus
Hotels & Resorts.

"Over thousands of years, Asians have perfected the art of making guests
feel right at home. It is this heritage that our brand uniquely embraces as
we expand globally and move ahead with the times. Therein lies the difference
– at Meritus, we give our guests the opportunity to enjoy the long-renowned
tradition of Asian hospitality, today."

Meritus' global campaign kicks off with a series of brand ads depicting
the iconic Meritus Ambassador in her elegant red cheongsam, graciously
embodying Asian hospitality in contemporary settings.

The rollout of brand refresh initiatives will see a more contemporary
look and feel to the Meritus identity, from above- and below-the-line
communications to product and service features that will be introduced at
every customer touch point to define the hallmarks of the "Meritus
Experience."

With close to 40 years of hotel management expertise through its flagship
Mandarin Orchard Singapore, Meritus' current portfolio also includes Marina
Mandarin Singapore, Meritus Pelangi Beach Resort & Spa Langkawi in Malaysia,
and in China — Shanghai JC Mandarin, Meritus Mandarin Haikou, and Meritus
Shantou China.

New developments being eyed by the hospitality group span fast-growing
business and tourism hubs in Southeast Asia, China, and Europe.

Meritus is expected to open the doors of its flagship property in Europe
in 2011.

For more information on Meritus Hotels & Resorts, visit
www.meritushotels.com

About Meritus Hotels & Resorts

Meritus Hotels & Resorts is the hospitality division of Overseas Union
Enterprise Limited (OUE:SP) which is amongst the key property players in
Asia, and one of the few integrated developers in Singapore boasting a
complete portfolio of prime assets across the retail, commercial,
residential, and hospitality sectors.

As a hospitality brand, Meritus is synonymous with Asian hospitality and
heritage, with luxury properties strategically located in key cities and
idyllic resort destinations in Singapore, Malaysia, and Mainland China. Its
current portfolio includes the flagship Mandarin Orchard Singapore, Marina
Mandarin Singapore, Meritus Pelangi Beach Resort & Spa Langkawi, Shanghai JC
Mandarin, Meritus Mandarin Haikou, and Meritus Shantou China.

Combining chic contemporary decor, comprehensive meetings, business and
leisure facilities, and warm intuitive service, Meritus strives to
consistently deliver an impeccable hospitality experience steeped in Asian
grace, warmth, and care. For more information, visit
www.meritushotels.com

Janice Azupardo, Regional Vice President, Branding & Communications, Meritus Hotels & Resorts, +65-6831-6385, janiceazupardo at meritushotels.com; or Ee Jin Lim, Assistant Vice President, Branding & Communications, Meritus Hotels & Resorts, +65-6831-6118, limeejin at meritushotels.com