Mitchell Berk Named CEO of Hilco Consumer Capital

Berk's Consumer Products Background Called 'The Ideal Fit' for Company's Brand Management and Licensing Platform.

TORONTO and NORTHBROOK, Illinois, July 12, 2010 - Jeffrey B. Hecktman, Chairman and CEO of Hilco Trading, LLC, parent
company of Hilco Consumer Capital, LLC ("HCC"), announced today the
appointment of Mitchell C. Berk as Chief Executive Officer of HCC. HCC is a
world leader in consumer product brand management and licensing, with a
stellar portfolio of assets that includes Polaroid, Sharper Image, Halston,
Linens 'N Things, Bombay Co., Ellen Tracy and Caribbean Joe.

Mr. Berk will assume the CEO position from Eric Kaup, who has served on
an interim basis since February, 2010. Mr. Kaup, who also serves as general
counsel for Hilco Trading, will remain actively involved with HCC's current
brand portfolio, new licensing agreements and brand acquisitions.

Mr. Berk is a successful business owner and operator, whose
entrepreneurial skills and style combine vision with superb managerial,
marketing and sales acumen. His greatest success came as founder and chief
executive of Entertainment Marketing, Inc. ("EMI"), a company that pioneered
in the entertainment, sports and lifestyle marketing categories.

Over two decades, EMI innovated and produced breakthrough campaigns to
help launch and build brands for Anheuser-Busch, Phillip Morris, The Dole
Foods, Burger King, General Mills, Pfizer, Hanes Hosiery, Adagio Brands and
others. EMI leveraged music groups such as The Rolling Stones and Earth, Wind
and Fire, and artists including Tina Turner, Celine Dion, Kenny Rogers and
Tim McGraw to create exceptional marketing and sales results for clients.

Most recently, Mr. Berk founded and served as CEO of Vortex, LLC, a
strategic consulting and capital provider for high-growth media and marketing
enterprises in the consumer products, sports and music fields. Early in his
career, Mr. Berk served as a key marketing and sales executive for Jovan
Fragrances, where he helped the company achieve a fourfold growth in revenues
through corporate partnerships with musical groups.

As CEO of Hilco Consumer Capital, Mr. Berk will focus on building value
within the current portfolio of brands as well as new brand acquisitions. "I
see enormous potential for Mitch Berk to extend our current brands into new
sectors through creative licensing arrangements and acquisitions of iconic
brands. Additionally, Hilco will benefit from Mitch's expertise in forging
synergistic relationships with high-profile celebrities in sports and
entertainment, who can help us build greater brand awareness and preference.
He is the ideal fit to lead HCC," said Mr. Hecktman.

Commenting on his new role, Mr. Berk said, "The opportunities to create
incremental growth for HCC are tremendous. I am excited to be a part of the
diverse and dynamic Hilco organization. This is a great opportunity for me,
both on a business level and culturally. I am committed to adding great value
in the years ahead."

About Hilco Consumer Capital and Hilco Trading, LLC

Hilco Consumer Capital, LLC ("HCC") (www.hilcocc.com),
headquartered in Toronto, is a private equity firm that makes strategic
investments in consumer lifestyle brands. It is a unit of Hilco Trading, LLC
("Hilco"), (www.hilcotrading.com) a Chicago-based, international
provider of diversified financial and operational services, including
business asset valuations, asset acquisitions and disposition services, and
business advisory services, including retail consulting, investment banking
and distressed debt management. Hilco also owns three private equity
investment platforms, of which HCC is one. In the aggregate, Hilco has
investments in 19 portfolio companies in the United States, Canada, the
United Kingdom and France. Together, these companies employ more than 10,000
people and show revenues approximating USD $2 billion. Hilco has offices
throughout North America and in the United Kingdom.

    Contact:
    Richard Kaye
    Executive Vice President of Hilco
    +1-847-418-2711

Richard Kaye, Executive Vice President of Hilco, +1-847-418-2711