MobiDM and Sybase Team up to Simplify Mobile Device Management

UTRECHT, The Netherlands -

- Self-Managing Software as a Service (SaaS) Solution Ensures Mobile Data and Devices are Up-to-Date, Reliable and Secure

Sybase, Inc. (NYSE: SY), an industry leader in delivering enterprise and mobile software, today announced it is powering the Software as a Service (SaaS) device management solution from MobiDM, European specialists in mobile technology. The mobile device management and security service, powered by Sybase Afaria(R) and SQL Anywhere(R), enables users to centrally install, secure and maintain mobile devices. The self-service management solution is simple-to-use, making mobile security and device management more accessible for businesses of all sizes.

MobiDM leverages leading technology from Sybase for its web-based console that automatically manages routine system management tasks across all major mobile operating systems. As a ready-to-go SaaS device management solution, it eliminates the need to install server infrastructure thereby accelerating implementation timelines and reducing the cost of mobile deployments.

“The beauty of MobiDM is that it’s a user friendly portal into Afaria(R), which is widely regarded as the leading device management solution. Not only can a business be up and running in as little as 15 minutes regardless of its size, but it can easily scale its mobility strategy as it develops,” said Alex Bausch, Founder and Director of MobiDM. “Despite the continued growth of the mobile workforce, a tough economic climate has forced many large enterprises to limit investment in mobile projects. The low total-cost-of-ownership of SaaS applications, such as MobiDM, address these very issues.”

Bausch continued “Sybase’s experience, innovative technology, non-intrusive interface and commitment to hosted multiplatform products coupled with an aligned vision for the future made the company an obvious choice. The success we have seen following Vodafone’s deployment of MobiDM in December 2008 has clearly defined the successful relationship.”

“The straightforward nature of MobiDM means that it’s an equally ideal tool for SMEs and enterprises alike. By using Afaria(R)’s comprehensive management capabilities, MobiDM simplifies multiple device management and complex security needs, whether a business has 50 or 5000 devices,” said Nigel Doust, VP of EMEA Sales, Sybase iAnywhere(R). “Its ease-of-use and clear return on investment mean that MobiDM has a huge impact on the way that companies are approaching mobile device management. It is this influence and potential that makes them such a valued partner.”

MobiDM was recognised by Sybase during its 9th Annual Innovator Awards, following the company’s innovative implementation of Sybase’s technology. The Sybase Innovator Awards are presented to select customers and partners who have used Sybase technology to create cutting-edge applications and success for their organisations.

To learn more about the solution, please go to www.sybase.com/products/mobileenterprise/afaria for a video which provides insight into Vodafone’s deployment of MobiDM. To understand more about MobiDM’s solution and the importance of mobile device management, please see a further video at www.youtube.com/watch?v=q5xgxRbqR2o

Sybase was recognized by Forrester Research as a leader in its April 2009 report The Forrester Wave(TM): Mobile Device Management Solutions, Q2 2009.[i] Most recently, Sybase was recognized as the leader in mobile device management enterprise software for the eighth consecutive year and as a mobile middleware market leader for the seventh consecutive year by IDC.[ii] The full reports can be obtained at www.forrester.com and www.idc.com.

About MobiDM

The company delivers MobiDM, an easy to use mobile device management service for small and medium enterprises. The subscriber pays per device per month without having to invest in hardware, manpower or development. The benefits of this service are a low Total Cost of Ownership, a fast Return on Investment and a reduction in security risk. MobiDM is unique in the world because it delivers a SaaS version of the award winning Afaria server which until recently could only be used behind the firewall in enterprise networks. Through the MobiDM portal interface, Afaria can be offered per device per month, anytime anywhere, without the need to build your own infrastructure. Vodafone was among the first telecom operators to launch the MobiDM service in Q1 of 2009.

About Sybase

Sybase is an industry leader in delivering enterprise and mobile software to manage, analyse and mobilise information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit www.sybase.com. Read Sybase blogs: blogs.sybase.com.

Sybase and iAnywhere are registered trademarks of Sybase, Inc. (R) indicates registration in the United States of America. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybase’s product market, relationships with its customers and new products are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in Sybase’s Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company’s web site).

[i] The Forrester Wave(TM): Mobile Device Management Solutions, Q2 2009, Forrester Research, Inc., April 27, 2009.

[ii] IDC, Worldwide Mobile Device Management Enterprise 2009-2013 Forecast 2008 Vendor Shares Report, Doc # 218680, June 2009.

For more information: Lauren Wood/Danielle Cook Noiseworks +44-1628-628080 Sybase@noiseworks.com

Source: Sybase, Inc.

For more information: Lauren Wood/Danielle Cook, Noiseworks, +44-1628-628080, Sybase at noiseworks.com