Mobile Gaming in China to Reach US$2.5bn by 2014 as 3G Lowers Mobile Data Access Costs

CAMBRIDGE, Massachusetts, January 13 - Besides its busy mobile telecom sector, China also has a booming video
gaming industry with mobile gaming revenue predicted to grow at a 51.5
percent CAGR between 2009 and 2014, reaching US$2.5 billion in revenue
despite current market barriers, according to a new report from Pyramid
Research (www.pyr.com), the telecom research arm of the Light Reading
Communications Network (www.lightreading.com).

Mobile Gaming in China: Waiting for a 3G Boost examines the state of
mobile gaming in China, paying particular attention to the role of mobile
data networks, the lessons of the overall gaming industry in the country, and
the need for more gaming-friendly handsets. This 16-page report analyzes
different types of games and identifies the challenges facing mobile gaming
today, as well as the factors that will determine the success of mobile
gaming initiatives in the market. The report contains two case studies: one
on the free-to-play model and one on Chinese Internet giant Tencent's mobile
gaming activities. Download an excerpt of this report
(www.pyr.com/downloads.htm?id=5&sc=PR011310_INAP1.5). Purchase this
report online
(www.pyramidresearch.com/store/ins_ap_091221.htm?sc=PR011310_INAP1.5).

Apart from the growing game download business, the biggest opportunities
in China reside in online multiplayer and casual mobile gaming, notes Luis
Portela, author of the report; however, mobile gaming market development has
so far been hindered by handset capabilities and data access costs. "Pyramid
Research believes, however, that to meet demand and live up to its potential,
mobile gaming in China needs more affordable data access, wider 3G coverage,
and better handset gaming capabilities," says Portela.

"3G is expected to contribute significantly to lowering mobile data
access costs in a mix of increased competition and a government policy to
boost adoption," Portela says. "The licensing of 3G, however, did not occur
until 2008, and network rollouts are still underway," he explains. "The
arrival of 3G has raised the profile of mobile online games and mobile
operators, as well as Internet and gaming players are eager to expand their
Internet footprints through mobile access. We expect increased 3G adoption to
boost sales of devices with stronger gaming capabilities, including
smartphones."

Mobile Gaming in China: Waiting for a 3G Boost is part of Pyramid
Research's Asia/Pacific Telecom Insider report series. Telecom Insiders are
packed with trend analysis, industry best practices, market sizing and
forecasting, competitor analysis, and case studies, providing you information
you can leverage to make better business decisions.

Download an excerpt of this report here
(www.pyr.com/downloads.htm?id=5&sc=PR011310_INAP1.5).

This report is priced at US$595 and can be purchased online here
(www.pyramidresearch.com/store/ins_ap_091221.htm?sc=PR011310_INAP1.5)
or by contacting Amalia Vega at avega@pyr.com or telephone at
+1-809-330-4520.

For more information about Pyramid Research's products and services,
please visit www.pyr.com or contact us at info@pyr.com.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries -
a distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
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Founded in 2000, Light Reading (www.lightreading.com) is the leading
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    Press contact:
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Jennifer Baker, +1-617- 871-1910, jbaker at pyr.com