Mobile Kid Power Strongest in Western Europe, Pyramid Says

CAMBRIDGE, Massachusetts, January 11 - Adoption of advanced mobile applications will flourish in the youth
markets of most Western European countries, while most Central and Eastern
European markets will see lower adoption levels over the next several years,
according to a new report from Pyramid Research (www.pyr.com), the telecom
research arm of the Light Reading Communications Network
(www.lightreading.com).

Room for Improvement: Young Europeans Pursue the Killer Mobile App
explores the differences between mobile application adoption trends of WE and
CEE mobile youth markets. The 26-page report includes 4 case studies on
mobile games, mobile social networking, mobile music, and ringtones and
reveals key findings and recommendations for mobile operators and handset
vendors. Download an excerpt of this report
(www.pyr.com/downloads.htm?id=5&sc=PRN011810_INEUR1.10). Purchase this
report online
(www.pyramidresearch.com/store/ins_eur_091222.htm?sc=PRN011810_INEUR1.1
0).

Pyramid Research estimates that mobile applications such as ringtones,
wallpapers, games, music, video, as well as Internet browsing will yield
US$139.6 billion across all European markets in the 2009-2014 period; the
revenue coming from CEE countries will account for only about 18 percent of
this number, whereas WE mobile customers will likely account for US$115.8
billion, notes Stela Bokun, analyst at Pyramid Research and author of the
report. "The main reasons behind the difference in trends in WE and CEE youth
markets are the related to the gap in income levels, quality of user
experience, as well as the difference in mobile operators' focus and the
penetration of new trends across the two regions in Europe," she explains.

"The strong trend of adoption of advanced mobile applications among
mobile youth will most certainly continue to grow, but understanding who will
buy what in the youth market over the next several years is essential to the
success of application developers, mobile handset vendors, and, particularly,
mobile operators across Europe," Bokun says. "The adoption of advanced mobile
applications among young Europeans will also depend on whether the operators
in a given market target young people with special offers more appealing to
this segment, as well as at a pace at which all new trends penetrate the
market."

Room for Improvement: Young Europeans Pursue the Killer Mobile App is
part of Pyramid Research's Europe Telecom Insider report series. Telecom
Insiders are packed with trend analysis, industry best practices, market
sizing and forecasting, competitor analysis, and case studies, providing you
information you can leverage to make better business decisions.

Download an excerpt of this report here
(www.pyr.com/downloads.htm?id=5&sc=PRN011810_INEUR1.10). This report is
priced at US$595 and can be purchased online here
(www.pyramidresearch.com/store/ins_eur_091222.htm?sc=PRN011810_INEUR1.
10) or by contacting Amalia Vega at avega@pyr.com or telephone at
+1-809-330-4520.

For more information about Pyramid Research's products and services,
please visit www.pyr.com or contact us at info@pyr.com.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries -
a distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated
events, online, print and business information products. Our 6,500 staff in
more than 30 countries are organized into specialist teams that serve these
communities, bringing buyers and sellers together, helping them to do
business and their markets to work effectively and efficiently. For more
information, go to www.unitedbusinessmedia.com.

    Press contact:
    Jennifer Baker
    +1-617-871-1910
    jbaker@pyr.com

Jennifer Baker, Pyramid Research, +1-617-871-1910, jbaker at pyr.com