Momentum Builds for Brand Licensing Central & Eastern Europe

Plus Lisens AB, Kidz Entertainment & Maat Entertainment sign up to exhibit

BUDAPEST, Hungary, December 21, 2010 - Advanstar Communications - global leader of licensing events including
Licensing International Expo and Brand Licensing Europe - today announced its
strengthening exhibitor line-up for the event taking place on the 7th and 8th
March 2011 at the Corinthia Grand Hotel, Budapest.

Amongst the line-up of world-famous brands to be represented are Asterix,
Chuggington, Dora the Explorer, Fireman Sam, G.I. Joe, Garfield, Hello Kitty,
In The Night Garden, Indiana Jones, Kung Fu Panda, Mr. Men & Little Misses,
Noddy, Olivia, Peanuts, Peppa Pig, Pingu, Secret Wings, Sesame Street, South
Park, Thomas and Friends, Timmy Time, Totally Spies, Twilight, VipoLand,
Waybuloo and many more.

And with visitor registrations coming in thick and fast, the event
promises once again to deliver key retailers and manufacturers from Hungary
and the surrounding regions.

Jon Gibson, Event Director, commented, "Following its successful launch
last year we are continuing our commitment to host a credible and
professional event that delivers what it promises - retailers and
manufacturers that are actively seeking deals with the region's most active
rights owners and their representatives.

In Central & Eastern Europe there are 400 million potential licensing
consumers with a growing thirst for brands and licensed merchandise, there
really is no better place to be if you are looking to do business in this
potentially lucrative region."

Taking place over 2 days, the event also features a comprehensive
free-to-attend seminar programme which this year focuses on topical issues
such as how to work with the major entertainment properties, trends, retail
facts and figures, legal and commercial considerations and much more.

Further information is available at
www.brandlicensing-budapest.com

Entry is open to all brand licensing trade professionals but will be free
for licensees, retailers, marketers and sales promotion professionals.

For more information:

    -- Companies interested in exhibiting at Brand Licensing Central
       & Eastern Europe should contact Jon Gibson on +44-(0)-20-8956-2663 or
       jgibson@advanstar.com.
    -- Press should contact Humaira Kaiser: +44-(0)-20-8956-2665 or
       hkaiser@advanstar.com

About Brand Licensing Europe:

Brand Licensing Europe (www.brandlicensing.eu) is the only
pan-European event dedicated to licensing and brand extension. This year it
took place September 28 - 30 at Olympia in London and attracted 5,634
licensing professionals from 63 countries. Brand Licensing Europe 2011 will
again be held at the Grand Hall, Olympia, on the 18-20th October 2011.

About Advanstar Licensing:

Advanstar Communications Inc. (www.advanstar.com), producer of
Licensing International Expo, Brand Licensing Central & Eastern Europe and
Brand Licensing Europe is a leading worldwide media company providing
integrated marketing solutions for the Fashion, Life Sciences and Powersports
industries. Advanstar serves business professionals and consumers in these
industries with its portfolio of 147 events, 68 publications and directories,
267 electronic products and Web sites, as well as educational and direct
marketing products and services. Market leading brands and a commitment to
delivering innovative, quality products and services enables Advanstar to
"Connect Our Customers With Theirs." Advanstar has approximately 1,000
employees and currently operates from multiple offices in North America and
Europe.

Humaira Kaiser, +44(0)20-8956-2665, hkaiser at advanstar.com