Monster's New Alliance With U.K. Trading Standards Service Results in Largest-Ever U.K. Seizure of Counterfeit Monster Goods

By Monster, PRNE
Monday, April 4, 2011

Hundreds of Illegal Products Seized; Continuing U.K. Alliance with TSS is Part of Monster's Global Fight to Halt Damaging Counterfeit Sales

BRISBANE, California, April 5, 2011 - Monster, a leading manufacturer of cables, headphones and consumer
electronics accessories based in Brisbane, California, U.S.A., in conjunction
with a member group of the United Kingdom Trading Standards Service (TSS),
today announced the largest seizure ever of counterfeit Monster products in
the U.K. The raid, which took place in February 2011 in England and resulted
in the seizure of hundreds of counterfeit Monster products, is the result of
a recently announced exclusive alliance between Monster and the TSS aimed at
identifying, investigating and prosecuting criminals in the U.K. dealing in
illegal product sales.

David Tognotti, Monster's General Manager & Vice President of Operations
noted: "Counterfeits hurt everyone, including retailers, manufacturers, and
especially consumers who don't know that the goods they purchase are not
genuine. This is a crime. We thank the TSS for protecting consumers by
fighting this new crime wave. Monster's alliance with the TSS is a unique
public-private effort that sets an example for law enforcement agencies and
companies on how they can work together to fight the spreading cancer of
counterfeit, which is costing consumers and retailers literally billions of
pounds. We need more organizations such as the TSS and Monster to join the
fight against the harm counterfeits are inflicting on consumers and

Vigorous and Ongoing Anti-Counterfeit and Diversion Program in U.K.

The combination of the Monster's Global Brand Protection team's resources
with those of the TSS has resulted in a vigorous and ongoing anti-counterfeit
and diversion program in the U.K. Prior to the announcement of the alliance
between Monster and the TSS, Monster had already assisted the TSS in several
investigations and will continue working with the Service on upcoming raids
in the near future. Monster investigators in the UK and Camilla Herron,
Monster's Global Brand Protection Manager, are spearheading the Monster/TSS
anti-counterfeit initiative.

In addition to its U.K. effort, which included the participation of
Sennheiser, a leading global manufacturer of microphones, headphones and
wireless transmission systems, Monster is currently working with federal and
state law enforcement in the U.S., as well as the EU, China, and Australia to
stop the illegal and divisive manufacture and trade of counterfeit Monster
products globally. The company has been successful with recent raids and
arrests of counterfeiters in China and the U.S. and has a number of robust
anti-counterfeit investigations underway.

Consumers with ANY information or questions regarding counterfeit
products or diverted products are encouraged to contact: Camilla Herron,
Brand Protection Manager - Monster Cable Products, Inc. at or +1-415-330-4402.


Monster was founded by The Head Monster Noel Lee with a commitment to
creating products under the Monster Cable(R) brand to literally "make music
sound better." Today, Monster has grown and diversified to become the world's
leading manufacturer of connectivity solutions for high-performance audio,
video, car audio, computer, console and computer gaming, as well as a leading
innovator in the field of iPod(R) and iPhone(TM) accessories and professional
audio and sound reinforcement. As part of its commitment to improving the
music listening experience, Monster worked with Dr. Dre and Interscope Geffen
A&M Chairman Jimmy Iovine to create the Beats(TM) by Dr. Dre(TM) headphone
line, including the Heartbeats by Lady Gaga headphones. The company is also
continuing to innovate with its own line of Monster brand headphones,
including "Turbine Pro(TM) In-Ear Speakers(TM)," the first in-ear headphones
geared for use by music professionals and audiophiles. Additionally, under
its Monster Power(R) brand, the company is the leading manufacturer of
high-performance AC power line conditioning and protection products for
audio/video systems.

Explore the world of Monster at

Camilla Herron, Brand Protection Manager, Monster Cable Products, Inc., ipinfringement at, +1-415-330-4402

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