Moshi Monsters Reveals Moshi Bandz

Mind Candy Unveils Global Launch Plans for new Children's Collectible Craze

LONDON, August 10, 2010 - Mind Candy, the global developer and publisher of the popular children's
online game Moshi Monsters, which has 24 million players worldwide
(www.moshimonsters.com), today announced the forthcoming launch of
Moshi Bandz, a new range of collectible wristbands for kids.

The fun and brightly-coloured wristbands take the form of popular Moshi
Monsters characters and are tipped to be one of the hottest children's
crazes of the autumn. They come in varying shapes and colours, with some much
rarer than others to increase their collectability. Following the huge
success of the category in the US, Mind Candy is rolling out a high-profile
media campaign of TV advertising, print and online marketing, as well as mass
sampling as they gear up for launch in the coming weeks.

Michael Acton Smith, CEO, at Mind Candy commented: "Moshi Bandz are a
great way for fans to take their favorite monsters with them wherever they go
and share the characters with friends and family. This is a really exciting
development for us as we bring the virtual world alive with a range of
physical products."

Moshi Bandz are due to launch in October across major retailers and
newsagents with Firebox.com set to launch pre-order in the coming days. They
are priced at £1.49 for a pack of 10 wristbands with hundreds to collect in
the first series. For more information on Moshi Bandz or retailer enquiries
visit www.moshibandz.com

ABOUT MOSHI BANDZ

Moshi Bandz are fun, bright and colourful wristbands that take the form
of popular Moshi Monsters characters and include varying shapes and colours
ranging in rarity from common to ultra rare. Moshi Bandz will launch in the
UK in October and will be priced at £1.49 per pack of 10 wristbands. With
hundreds in the series to collect, Moshi Bandz are set to become this
autumn's new kids' craze! For more information visit
www.moshibandz.com

ABOUT MIND CANDY

Mind Candy is one of the world's fastest growing social online gaming
companies and the global developer, operator and publisher of Moshi Monsters.
The company was founded in 2004 by Michael Acton Smith, a UK-based
entrepreneur who previously founded Firebox.com.

ABOUT MOSHI MONSTERS

Moshi Monsters is the world of adoptable monsters, combining adorable
virtual pets with social online gameplay and educational puzzles for
children. The puzzles test a variety of skills including basic maths, spatial
awareness, logic, counting, anagrams and vocabulary. Over 24 million monsters
have been created to date and over two million new players joining each month
making Moshi Monsters one of the world's fastest growing children's sites
with one new player joining every second! To date, hundreds of millions of
educational puzzles have been played and millions of virtual items sold each
day! For more information on Moshi Monsters visit
www.moshimonsters.com

Note to Editors:

A picture/s accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

    MIND CANDY / MOSHI MONSTERS GLOBAL PR
    Edward Relf
    Chief Marketing Officer
    Mind Candy
    ed@mindcandy.com

    UK PR
    Jade Wilkinson
    LEWIS PR
    moshi@lewispr.com
    +44(0)207-802-2626

    AUSTRALIA PR
    Gemma Maughan
    LEWIS PR
    gemmam@lewispr.com
    +61-2-9409-3100

    US PR
    Megan Kellett
    Bender / Helper Impact
    mindcandy@bhimpact.com
    +1-310-694-3102

MIND CANDY / MOSHI MONSTERS GLOBAL PR, Edward Relf,
Chief Marketing Officer, Mind Candy, ed at mindcandy.com; UK PR, Jade Wilkinson,
LEWIS PR, moshi at lewispr.com, +44(0)207-802-2626; AUSTRALIA PR, Gemma Maughan,
LEWIS PR, gemmam at lewispr.com, +61-2-9409-3100; US PR, Megan Kellett, Bender / Helper Impact, mindcandy at bhimpact.com, +1-310-694-3102