MyCube Named 'Cool Vendor' by Leading Analyst Firm

SINGAPORE, May 30, 2011 -

- Vendors selected for the 'Cool Vendor' report are innovative, impactful
and intriguing

MyCube, the world's first Social Exchange(TM), today announced it has
been included in the list of "Cool Vendors" in the Cool Vendors in Content
Management, 2011 report by Gartner, Inc.

According to the report, "This year, cool vendors in content management
are placing their focus on delivering their solutions via the cloud along
with extended functionality for multi-tenancy. ECM has long been perceived as
being an extremely mature marketplace, but innovation continues in all areas
– including the leverage of prevalent social media platforms and
interestingly, the monetization of these assets within them."

"We are excited to be included in the Cool Vendor report by Gartner. This
demonstrates the importance of content-owner centricity in social networking
design," explains Johan Stael von Holstein, MyCube CEO. "We are enabling
organizations to secure and share their digital assets both internally and
externally while maintaining full privacy, ownership and control."

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in
any given technology area, but rather is designed to highlight interesting,
new and innovative vendors, products and services. Gartner disclaims all
warranties, expressed or implied, with respect to this research, including
any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or
solutions that are: Innovative, enable users to do things they couldn't do
before; Impactful, have, or will have, business impact (not just technology
for the sake of technology); Intriguing, have caught Gartner's interest or
curiosity in approximately the past six months.

About MyCube

MyCube is the world's first Social Exchange(TM), allowing individuals and
organizations to store and share their information, updates and content with
others, while retaining full privacy, ownership and control. In addition to
the consumer-oriented MyCube service, a white-label offering enables
organizations of all sorts to secure, share and monetize their digital assets
within a branded environment.

For more information on MyCube's business solutions, please contact:

    Paul Ayres
    VP Business Development
    +65-9660-3078
    payres@mycube.com

    Media contact:

    Todd Kurie
    Marketing Director
    +65-6536-4280
    tkurie@mycube.com

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