NAVTEQ Launches Intermediate Maps of Nigeria and KenyaBy Navteq, PRNE
Sunday, March 14, 2010
NAVTEQ expands African map coverage with the +200 000 kilometres and +23 000 Points of Interest
NAIROBI, Kenya, ABUJA, Nigeria, and LONDON, March 15, 2010 - NAVTEQ, the leading global provider of digital map, traffic and location
data for in-vehicle, portable, wireless and enterprise solutions, today
announces map coverage expansion with Intermediate Maps for Nigeria and
Kenya. Covering 140 000 kilometres of road in Nigeria, 60 000 kilometres in
Kenya, and a combined 23 000 Points of Interest (POIs), these maps will
enable enhanced navigation functionality. Intermediate Maps are a separate
class of map data provided by NAVTEQ to support customers who are interested
in introducing LBS and navigation applications in emerging markets. The
Intermediate Map offering is an important tool for customers who need a
faster time-to-market in key regions of the world and desire the same
exceptional service and support they have come to expect from NAVTEQ. Based
on third party source data deemed by NAVTEQ to be the highest quality
available, Intermediate Maps do not adhere to the same specifications or
required verification as the company's flagship product, the NAVTEQ(R) map.
Covered in the Nigerian map are 14 cities found in the country's 36
states, from their main highways down to side roads. The map also includes an
unprecedented 17 000 POIs, making it a value add for any navigation device.
Containing the highest quality 3rd party data available, the Kenya map is
of exceptional quality and detail, covering nine cities and seven of the
country's major national parks and game parks including the relevant tourist
POIs, like Nairobi National Park and Masai Mara National Reserve.
Approximately 6 000 POIs are also included in the Kenya map.
"The launch of the Kenya and Nigeria Intermediate Map sets is an
important milestone towards the achievement of NAVTEQ's strategy of
comprehensive coverage of the East and West African regions. The growing
tourism market in Kenya and the surrounding countries and the importance of
Nigeria as an economic hub in West Africa put both countries high on NAVTEQ's
priorities list. We look forward to further rollouts of the regions," says
Frank Pauli, vice president EMEA Map and Content Products, NAVTEQ.
NAVTEQ is the leading global provider of digital map, traffic and
location data that enables navigation and location-based platforms around the
world. NAVTEQ supplies comprehensive digital map information to power
automotive navigation systems, portable and wireless devices, Internet-based
mapping applications and government and business solutions. The Chicago-based
company was founded in 1985 and has approximately 4,600 employees located in
203 offices and in 45 countries.
NAVTEQ is a trademark in the U.S. and other countries. All rights
Stella Smith of NAVTEQ, +1-312-894-7614, stella.smith at navteq.com; or Bob Richter, +1-212-802-8588, bob at richtermedia.com, for NAVTEQ
Tags: Abuja, Africa, And London, England, kenya, March 15, Nairobi, Navteq, Nigeria