New CEO for Hoya Vision Care Europe

UITHOORN, The Netherlands, February 9 - Hoya announces the appointment of Mr. Hans Werquin (49) as CEO of Hoya
Vision Care Europe starting the 1st of April 2010. He will report to Mr.
Gerald W. Bottero, who has been leading the European branch in the past 5
years. Mr. Bottero will remain CEO of Hoya Vision Care globally.

Mr. Werquin has 20 years experience in the optical industry and is
currently President of Hoya Lens Belgium and Hoya Lens France. Based in
Paris, he will remain President of both companies, while Mr. Frank Van de
Perck and Mr. Patrice Pineau will be appointed Vice President of respectively
Hoya Lens Belgium and Hoya Lens France.

Hans Werquin: "I strongly believe in involving and mobilizing our
customers and all Hoya teams in the unique innovative technologies of the
HOYA Group, and I will devote my vision, passion and accountability to uplift
these core strengths of the HOYA Group within Europe."

Gerry Bottero: "We feel that with the appointment of Mr. Werquin as CEO
of Hoya Vision Care Europe, we strengthen our management on a European level,
so Hoya Vision Care Europe can continue to carry out their supportive
function within this important region, and grow its market share even
further."

About Hoya Corporation

Hoya Corporation is a global technology company based in Tokyo, Japan,
and the leading supplier of innovative and indispensable high-tech products
and services based upon its advanced optics technologies. Hoya is active in
four fields of business: (1) Eye Care provides eyeglasses, operates retail
shops for contact lenses, and makes intraocular lenses for cataract surgery;
(2) Life Care provides endoscopic system; (3) Electro-Optics makes mask
blanks and photo masks for the semiconductor devices and LCD panels, optical
lenses for digital cameras, and glass memory disks for HDDs; and (4) Imaging
produces SLR/compact digital cameras, interchangeable lenses, lens modules
and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and
employs approximately 32,700 people worldwide.

For more information: Marijn de Winter, Marketing Manager, Hoya Vision Care Europe, Telephone: +31-297-514-225, E-mail: m.dewinter at hoya.nl