Novelis Announces New Investment at Swiss Rolling Mill

Company Gears up for Increasing Demand

ATLANTA, September 13, 2010 - Novelis today announced that it will invest a further US$11.3 million to
help meet growing demand for the aluminium sheet produced at its Sierre,
Switzerland, rolling operation.

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The project, which will add ingot preparation capacity and thus improve
the flow of material through the complex, is expected to come on stream in
late 2011. It will include the installation of a "scalper," used to machine
the ingot surfaces prior to hot-rolling, as well as ancillary handling
equipment, environmental controls and a new building to house the process.

"We are seeing strong growth in demand from our customers, particularly
in the automotive sector," said Tadeu Nardocci, president of Novelis Europe
and senior vice-president of Novelis Inc. "The benefits of lightweight
aluminum sheet are increasingly being recognized by car manufacturers, with
significant new programs already in the pipeline and solid demand forecasts.
The investment announced today will help ensure that Novelis remains the
leading supplier to this sector."

The announcement follows the company's investment in a state-of-the-art
casthouse at the Sierre rolling mill, which was commissioned in September
2008. In addition to conventional single-alloy material, the facility
produces sheet ingot using Novelis Fusion(TM) technology. This patented
process enables Novelis to offer its customers multi-alloy rolled aluminum
with combinations of different core properties and surface characteristics
that provide performance benefits not achievable with conventional aluminum.
Customers in the automotive market have led the take-up of the new
technology.

About Novelis in Sierre

At its Sierre plant in the Valais area in the Swiss Alps, Novelis rolls
sheet for automotive, building, industrial and transport markets. The site
has ingot casting, hot and cold rolling, heat treatment capability and modern
laser blanking lines. Sierre is also home to the European Novelis Fusion(TM)
casthouse.

About Novelis

Novelis Inc. is the global leader in aluminum rolled products and
beverage can recycling. The company operates in 11 countries, has
approximately 11,600 employees and reported revenue of US$8.7 billion in its
2010 fiscal year. Novelis supplies premium aluminum sheet and foil products
to automotive, transportation, packaging, construction, industrial,
electronics and printing markets throughout North America, South America,
Europe and Asia. Novelis is a subsidiary of Hindalco Industries Limited (BSE:
HINDALCO), one of Asia's largest integrated producers of aluminum and a
leading copper producer. Hindalco is a flagship company of the Aditya Birla
Group, a multinational conglomerate based in Mumbai, India. For more
information, visit www.novelis.com.

Media Contact (Europe): John Gardner, +41-44-386-2155, john.gardner at novelis.com; Media Contact (Corporate): Charles Belbin, +1-404-814-4260, charles.belbin at novelis.com; Investor Contact: Isabel Janci, +1-404-814-4730, isabel.janci at novelis.com