On the Beach: Popularity of European Holidays Continues to Grow

MANCHESTER, England, November 9, 2011 -

- On the Beach say interest from their customers reflects the trends reported by the latest ETC report -

The UK’s leading online travel agency On the Beach say that they have seen increased interest in their European family holiday destinations in 2011, supporting the findings of growth across the region in the latest Trends and Prospects report from the European Travel Commission.

The quarterly insights report for the third quarter of 2011 found that the pace of growth for European travel is on track to climb to pre-recession levels, with visits to all of Europe expected to expand 2.3 per cent in 2012. On the Beach’s customers have booked in alignment with these findings, with holidays to Costa Blanca and other sunny European destinations among their most popular choices.

Alistair Daly, Marketing Director of On the Beach, comments: “Our European holiday destinations have always been among the most popular with our customers, but we have definitely noticed a marked increase in enquiries and bookings in 2011, particularly in the third quarter.

“It’s our belief that one of the reasons for this is the fantastic amenities offered by European resorts and the relatively low prices of European holidays when compared to long-haul destinations. With facilities at our top European holiday destinations improving all the time, On the Beach anticipate the European Travel Commission’s prediction of growth into 2012 to hold water.”

About On the Beach:

Founded in 1995, On the Beach is one of the UK’s leading online travel agencies carrying over 500,000 passengers every year (ABTA K0813). On the Beach provides value for money flights and hotels in the world’s most popular beach holiday destinations. On the Beach provides consumers with a huge selection of travel products, from 50 million available seats, more than 30,000 hotels around the world, insurance and in-resort transfer partners. Customers can book online at www.onthebeach.co.uk or by calling the UK call centre on 0870 606 07 08.

As the expert provider of DIY beach holidays to the UK market, On the Beach is so confident of its industry leading position, it offers a market leading price match guarantee for its customers. On the Beach will refund the difference if a lower price is found for the same product on any UK website*.

*Offer applies to exact product match

For more news and great deals follow @OntheBeachUK or join the On the Beach Facebook Fan Page.

Contact Information: Jamie Wortley, On The Beach Limited, Spectrum House, Towers Business Park, Wilmslow Road, Didsbury, M20 2SE, jamie.wortley at onthebeach.co.uk, (+44)1256-412-314