Optical Express Invests Over GBP300,000 in Kilmarnock Stores

Local Customers to Benefit From Exclusive Offers

GLASGOW, Scotland, November 25, 2010 - Optical Express (uk.opticalexpress.com) has refurbished its two
Kilmarnock stores. This significant investment is part of a nationwide
refurbishment programme to ensure all Optical Express stores benefit from the
very latest technology and exceed customer expectations.

Locally, the store refurbishments mark a continuation of Optical Express'
fifteen year long presence in Kilmarnock and highlight the company's ongoing
commitment to its 20,000 local customers and wider community.

The new look Optical Express stores on King Street and St Marnock Street
will benefit from full internal refurbishment and a much improved retail
range, including designer glasses, featuring over 1,000 frames from brands
including: Gucci, Oakley, Prada, Hugo Boss, Patrick Cox, Armani, Vivienne
Westwood and Versace.

Janice Cole store manager at Optical Express Kilmarnock (
uk.opticalexpress.com/stores/kilmarnock-king-st-178.html) for thirteen
years, explained: "To be able to make this investment when other local
businesses have had to close or pull out of the area is enormously exciting,
we are investing heavily in Kilmarnock and are confident that our efforts
will go some way in helping to revitalise the town centre and give our
customers two refreshing new stores to visit."

Local customers will be given the opportunity to take advantage of a
range of exclusive retail offers to celebrate the store refurbishments, these
include:

    - Designer glasses from just GBP79
    - FREE 2nd pair of glasses*
    - FREE eye test
    - A wide range of contact lenses from as little as GBP6 per month -
      including free home delivery**
    - FREE frame-style consultation
    - FREE glasses MOT
    - FREE laser eye surgery consultations coming soon

In addition to a broad optical retail offering, the King Street store
will also offer optical patients free laser eye suitability consultations,
which is a first for Kilmarnock customers. Any customers who feel they may
benefit from life without their contact lenses or glasses will be able to
book a free laser eye surgery consultation (
uk.opticalexpress.com/laser-eye-surgery/your-consultation-procedure-and-aftercare.html).

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this hyperlink into your Internet browser's URL address field. Remove the
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1. Note to Editors

Optical Express is the world's leading refractive surgery
provider with its surgeons having carried out more than 700,000 laser eye
surgery procedures and performing more than 6 out of every 10 refractive
procedures in the UK. The company employs over 3000 people, utilising over 50
ophthalmologists and 250 optometrists across more than 220 locations
throughout the United Kingdom, Ireland, Croatia, France, Germany, the
Netherlands and the United States.

www.opticalexpress.com

2. Offer Ts & Cs

*Cannot be used in conjunction with any other discount
including special complete glasses. Customer must spend GBP100 or more on
complete glasses, after discount, to be eligible for a free second pair.
Second pair chosen from our special collection, fitted to the same
prescription as the pair you buy. Includes standard lenses only. Other lens
and frame options are available for an additional cost. **Price applies to
customers joining direct debit scheme. Three-month initial payment is due at
time of consultation. GBP20 consultation fee is retained if direct debit is
cancelled within the first month.

    For further information, please contact:

    Rich Rust
    Social Media Manager, Optical Express
    Office: +44(0)1236-795-147
    E-mail: richardrust@opticalexpress.com

For further information, please contact: Rich Rust, Social Media Manager, Optical Express, Office: +44(0)1236-795-147, E-mail: richardrust at opticalexpress.com