OTOi Hosts Live Webinar 'Search Marketing Success: Dominate Search In 2011'

BOSTON, September 21, 2010 - OTOi, a division of One to One Interactive, a Boston-based digital
marketing firm, is hosting a live webinar on September 23rd at 11:00 am
Eastern time, for interactive marketing professionals looking to optimize
Search spend, prioritize strategies, identify tests, and isolate
opportunities to outpace the competition in 2011.

OTOi's SEM experts will review the Top Ten To-Do list for maximizing your
company's search marketing strategy, expanding your reach, and increasing
ROI:

     1) Manage queries not keywords
     2) Move beyond the engines
     3) Mobilize your search campaign
     4) Get local
     5) Socialize your SEO
     6) Tailor your results
     7) Let customers help you optimize
      Hitch yourself to the Google wagon
     9) Educate to integrate
    10) Budget for failures

This will be an interactive event with Q&A throughout and at the
conclusion of the presentation. OTOi encourages attendees to come to the
webinar with questions and insight into their own SEM strategies. Please
register today at
www.onetooneinteractive.com/events/webinar/?id=664560911&source=07.

The webinar will broadcast on Thursday, September 23rd at 11 a.m. Eastern
Time. Webinar attendees will receive a copy of the webinar free of charge.

    Presenter:
    Greg Slama, Search Marketing Manager, OTOi, and Cindy Starr, EVP,
    Managing Director OTOi

    When:
    September 23, 2010 at 11:00 am EDT

One to One Interactive:

Complete One-to-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to
assemble a complete solution for brands, agencies, and publishers executing
one-to-one marketing strategies. By bringing together one of the nation's
leading digital marketing agencies, the worlds most comprehensive portfolio
of permission marketing platforms, performance marketing solutions, and
cutting edge neuromarketing research techniques, the companies of One to One
Interactive build informed and creative customer/constituent strategies on
the belief that digital media's ability to enable engaging one-to-one
dialogues is the future of marketing. www.onetooneinteractive.com

About OTOi:

As one of the first next generation digital marketing agencies, OTOi
builds informed and creative customer strategies on the belief that digital
media and its ability to provide targeted, permission based, one-to-one
dialogues represent the cornerstone of marketing in the future. OTOi fuses
analytical strategies, skills, and processes based on thorough audience
segment knowledge with cutting edge digital creative and marketing
techniques. www.otoi.com

    One to One Interactive, Inc.
    Mitchel Ahern
    Director, Marketing Communications
    465 Medford Street
    Charlestown, MA 02129
    p +1-617-425-7362
    f +1-617-242-0632
    www.onetooneinteractive.com

Mitchel Ahern, Director, Marketing Communications, One to One Interactive, Inc., +1-617-425-7362, f +1-617-242-0632