OTOlabs Announces May 27th Webinar

From Email to Universal Messaging: Reaching the Multichannel Consumer

BOSTON, May 24, 2010 - OTOlabs, a division of One to One Interactive, Inc., a Boston-based
digital marketing firm, is hosting a webinar on May 27 at 11 AM and 2 PM
Eastern time focused on helping brands understand the strategic and
operational aspects of Universal Messaging.

The digital media landscape continues to evolve. Disaggregated content is
consumed in snack-sized pieces in a variety of web, mobile and social
environments. Identity fragmentation, permission management, publishing
complexity, and relevant measurement pose increasing hurdles to marketers.

"The complexity of relationship marketing has increased as consumers'
online behaviors change," said Chris Heitmann, Managing Director of OTOlabs.
"Information that must reach the consumer from a brand is increasingly
becoming atomized at its source and more disaggregated in its distribution.
Marketers must modify their strategy, tactics and tools to adapt to these new
paradigms."

Beyond email, a constellation of messaging platforms such as Twitter,
SMS, widgets and social media have been adopted by consumers to handle
messages that used to be sent by email. And where once an email address was
sufficient to identify a consumer, now a brand needs to know who their
customer really is and which channels to reach them through.

This webinar will help brands understand the strategic and operational
aspects of Universal Messaging:

    -- The Shifting Digital Messaging Landscape
    -- Customer Identity Fragmentation
    -- Consumer Expectations around Permission Management
    -- Publishing and Measurement Complexity
    -- Road map to Universal Messaging
    -- Case Studies

Who should attend: Strategists, CMOs, directors and managers of digital
marketing, eCRM and email marketing.

This webinar is a no-cost event, and can be registered for online at
these locations:

Session 1: Thursday May 27th at 11 AM Eastern: bit.ly/cfXB4m

Session 2: Thursday May 27th at 2 PM Eastern: bit.ly/aSOCK1

About One to One Interactive

Established in 1997, One to One Interactive is the first enterprise to
assemble a complete solution for brands, agencies, and publishers executing
one-to-one marketing strategies. By bringing together one of the nation's
leading digital marketing agencies, the worlds most comprehensive portfolio
of permission marketing platforms, performance marketing solutions, and
cutting edge customer experience research techniques, the companies of One to
One Interactive build informed and creative customer/constituent strategies
on the belief that digital media's ability to enable engaging one-to-one
dialogues is the future of marketing.

— More: www.onetooneinteractive.com

    Contact: Mitchel Ahern
    One to One Interactive
    +1-617-425-7362
    mahern [at] onetooneinteractive.com

Mitchel Ahern of One to One Interactive, +1-617-425-7362, mahern [at] onetooneinteractive.com