Paper.li Partners With HBO(R) on Branded Fan Newspaper for Game of Thrones(SM)

Curation Website to Create a Daily Twitter Newspaper for HBO's new Drama Series Game of Thrones, Enabling Fans to Receive Updates, Discover Like-Minded Followers and new Content

LAUSANNE, Switzerland, April 20, 2011 - Paper.li announced today that it is partnering with HBO to deliver a
daily, branded newspaper to fans of the network's new series, Game of Thrones
(paper.li/GameOfThrones), based on George R.R. Martin's epic fantasy
books.

The partnership represents a first step towards Paper.li's brand
partnership strategy which aims to help brands engage, discover and
communicate with their audiences through highly targeted and relevant
content.

Paper.li, a website which enables individuals to become publishers and
editors-in-chief of their own online news site, will facilitate the analysis
of thousands of Twitter links posted by Game of Thrones fans, offering the
most popular and shared content on a daily basis. Presented into an easy to
read, newspaper-style format, users can access the branded broadsheet by
visiting the website or choosing to have it sent to their personal e-mail
account.

"As the volume of social media content on the internet grows, curation
tools such as Paper.li offer an immense value to consumers" said Sabrina
Caluori, director of Social Media & Marketing, HBO. "We are excited to use
this innovative platform to deliver a branded, highly relevant, daily Twitter
newspaper to Game of Thrones fans."

The Game of Thrones daily newspaper provides a sneak-peak to Paper.li's
much anticipated new branding and skinning functionality, as well as advanced
curation and management features that Paper.li will soon release to their
publishing base.

About Game of Thrones

Based on the popular book series "A Song of Ice and Fire," by George R.R.
Martin, the fantasy series Game of Thrones chronicles an epic struggle for
power set in a vast and violent fantasy kingdom. The ensemble cast includes
Mark Addy, Sean Bean, Emilia Clarke, Nikolaj Coster-Waldau, Peter Dinklage,
Michelle Fairley, Lena Headey, Kit Harington and Aidan Gillen. The show was
shot at the Paint Hall Studio in Belfast, Northern Ireland, as well as at
various locations in Northern Ireland and Malta.

About Paper.li

Paper.li enables individuals to become Publishers and Editor-in-Chief's
of their own online news site, turning their favorite Twitter and Facebook
content into visually compelling online newspapers around topics, themes and
interests that matter to them.

Paper.li's advanced semantic technology analyzes over 10 million links a
day in 8 languages and over 200 countries, delivering end users meaningful
and filtered content that is relevant to them.

About HBO

Home Box Office, Inc. is the premium television programming subsidiary of
Time Warner Inc., providing two 24-hour pay television services - HBO(R) and
Cinemax(R) - to approximately 40 million U.S. subscribers. The services offer
the most popular subscription video-on-demand products, HBO On Demand(R) and
Cinemax On Demand(R) as well as HBO GO(R) and MAX GO(R), HD feeds and
multiplex channels. Internationally, HBO branded television networks, along
with the subscription video-on- demand products HBO On Demand and HBO
Mobile(R), bring HBO services to over 60 countries. HBO programming is sold
into over 150 countries worldwide.

Contact: Kelly Hungerford, Paper.li, info@smallrivers.com,
+41-21-693-89-51

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