Philips Introduces New Patient Monitoring System Enabling Easy Access to Patient Information and Facilitating Effective Care Delivery

ANDOVER, Massachusetts, October 7, 2010 - Royal Philips Electronics (NYSE: PHG, AEX: PHI) today introduced the
IntelliVue MX800 patient monitoring system, a new dimension in patient care
that provides immediate access to comprehensive patient information directly
at the monitor. In addition to displaying and recording traditional data such
as patient vital signs, the IntelliVue MX800 offers direct access to patient
information from almost any system on a hospital's IT infrastructure. The
MX800 also enables applications to run natively on the embedded informatics
platform while keeping the real time patient monitoring separate and
protected. This allows clinicians to easily view patient data from sources
such as electronic medical records (EMRs), imaging studies and other clinical
applications, helping to save caregivers' time and aid in clinical decision
making at the point of care.

Designed to facilitate more effective care delivery, the Philips
IntelliVue MX800 delivers advanced clinical decision support and workflow
applications. With access to a wider range of clinical information, the
system presents clinicians with meaningful point of care information that may
enable the earliest possible medical intervention. Access to this critical
information is essential as healthcare facilities seek new and efficient ways
to keep closer track of patients' status and better manage their care,
whether in critical care settings or as patients are stepped down to general
wards.

"The advanced clinical informatics tools on the MX800 provide clinicians
with the actionable point of care information they need to make confident
decisions," said Deborah DiSanzo, executive vice president and general
manager, Patient Care and Clinical Informatics, for Philips Healthcare. "This
leap in the evolution of patient monitoring, helps Philips deliver on its
promise to give clinicians access to all of the relevant clinical information
they need in one place, simplify clinician workflow and improve financial
outcomes for the benefit of healthcare organizations and the healthcare
system as a whole."

The IntelliVue MX800 is embedded with Philips' industry-standard
informatics platform to deliver more valuable information without making any
significant changes to the existing hospital environment. For the clinician,
it is based on the familiar, easy to use IntelliVue user interface and
applications, and its wide touch screen designed with smooth surfaces and a
minimum number of seams, making it easy to clean and reducing the risk of
cross-contamination. For hospital IT departments, in addition to offering
Philips own clinical decision support applications, the system is
interoperable with multiple vendors' IT applications and can interface with a
hospital's existing IT infrastructure allowing information relevant to
clinical decision making to be viewed and acted upon earlier. This means that
hospital IT retains full control of its network with no compromise to patient
vital signs, monitoring or clinical alerts.

"As the global leader in patient monitoring, Philips is committed to
continued innovation and the MX800 is an example of delivering a new concept
in patient care to the market that addresses the real needs of our global
customers and helps them to deliver the very best of care," said DiSanzo.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a
diversified health and well-being company, focused on improving people's
lives through timely innovations. As a world leader in healthcare, lifestyle
and lighting, Philips integrates technologies and design into people-centric
solutions, based on fundamental customer insights and the brand promise of
"sense and simplicity." Headquartered in the Netherlands, Philips employs
approximately 116,000 employees in more than 60 countries worldwide. With
sales of US 32.3 billion in 2009, the company is a market leader in cardiac
care, acute care and home healthcare, energy efficient lighting solutions and
new lighting applications, as well as lifestyle products for personal
well-being and pleasure with strong leadership positions in flat TV, male
shaving and grooming, portable entertainment and oral healthcare. News from
Philips is located at www.philips.com/newscenter.

Ian Race, Philips Healthcare, +1-978-659-4624, ian.race at philips.com