Planet Calypso Sees 2nd Amazing Sale of the Year

Unique Virtual Egg Sold for Over $69,000.00 USD

GOTEBORG, Sweden, February 5 - First Planet Company, developer and publisher of the largest real money
Massively Multiplayer Online Game, announced today the sale of a legendary
Virtual Egg for an a stunning $69,696.00 USD. This comes on the heels of the
Crystal Palace Station's recent sale for a record-breaking $330,000.00 USD.

Jon "NEVERDIE" Jacobs held a public auction Sunday, inside Planet
Calypso, and sold the Virtual Egg to David Storey aka Deathifier. Deathifier
owns "Treasure Island" in the game, a tax generating Virtual World
Destination. NEVERDIE purchased the Virtual Egg for $10,000 USD in 2006 from
a gamer who completed a unique quest. The Final Chapter in the Egg's History
has yet to be written as thousands of players speculate what will actually
hatch from the it and if it will be worth the extraordinary price tag.

Deathifier purchased "Treasure Island" with hunting and mineral Rights in
2004 for $27,500 USD and reportedly earned his investment back within the
year. NEVERDIE mortgaged his home in Miami in 2005 to purchase an Asteroid
for $100,000 USD. NEVERDIE turned the Asteroid into a NightClub dubbed Club
NEVERDIE, which is now valued at over $1 million USD. NEVERDIE and Deathifier
have both been featured in the Guinness Book of World Records for their
astounding Virtual Transactions.

"The sale of the Atrox Queen Egg is another example of the incredibly
unique world and economy we offer in our game. While you don't need thousands
of dollars, or even tens of dollars to play Planet Calypso, it's sales like
these that truly separate our virtual world from any other on the planet,"
said Marco Behrmann, CEO of First Planet Company. "We are introducing a new
quest system soon and the epicprice tag of this Egg, which was a quest
treasure itself, will energize a new generation of virtual pioneers looking
to make their mark."

First Planet Company is the developer and publisher of Planet Calypso,
the largest real economy Massively Multiplayer Online Game in the world.
Players have the ability to participate in a unique virtual world where they
only pay for the game when they play. Its innovative real money economy uses
a virtual currency which has a fixed exchange rate with the US dollar. This
allows players to deposit and withdraw real funds for their adventures on
Calypso or in the real world. It is also the first MMORPG to use CryTek's
stunning CryENGINE 2 for amazing graphics and physics. Planet Calypso is the
oldest planet in the Entropia Universe and is free to download.

Planet Calypso is a free download available at the game's website,
www.planetcalypso.com.

About First Planet Company

First Planet Company AB is a subsidiary of the MindArk Group. First
Planet Company AB develops and markets Planet Calypso, a Massively
Multiplayer Online Role Playing Game (MMORPG) based on the Entropia Platform,
and is part of the Entropia Universe. Set in a distant future, the planet
Calypso is home to an expanding human colony struggling with the natural and
economic elements involved in establishing their new civilization.

For more information on First Planet Company (FPC) and Planet Calypso
please contact us at the numbers above or go to our website at
www.planetcalypso.com

Frank Campbell, +46-31-607-362, fc at mindark.com; or David Tractenberg, +1-310-453-2050, david at tractionpr.com, both for First Planet Company