PopCap Celebrates Bejeweled(R)'s 10th Birthday with Year-Long Celebration, 50 Millionth Unit Sold

Most Popular Puzzle Game Series of the 21st Century Selling Faster Today Than Ever; Anniversary Festivities Will Include New Installments, Competitions, Contests, Etc.

DUBLIN, Ireland, February 10 - PopCap Games, maker of some of the world's most popular video games,
today announced that it will mark the 10th birthday of its flagship franchise
Bejeweled(R) with a 10-month long celebration beginning today. Throughout
2010 PopCap will introduce new installments in the Bejeweled lineup, hold the
first-ever community-wide competition for Bejeweled Blitz, and stage exciting
promotional activities such as the upcoming "Show Your Bejeweled Love"
contest. PopCap also announced today that Bejeweled has now sold more than 50
million units, making it one of the top ten best-selling video games of all
time - and the company continues to sell a copy of Bejeweled every 4.3
seconds.

"Bejeweled has obviously succeeded beyond our wildest dreams," said Jason
Kapalka, co-creator of the game and co-founder and chief creative officer at
PopCap. "When Brian Fiete, John Vechey and I built the game ten years ago, we
had no grand aspirations for it or PopCap, we were trying to survive as a
company during the depths of the dot-com collapse. Little did we know we'd
still be selling copies of Bejeweled a decade later!"

Originally launched in the spring of 2000 as "Diamond Mine," ten years
and more than 350 million downloads later Bejeweled has won dozens of awards,
has been localized for audiences around the world and has been adapted for
more than a dozen different platforms from iPhone to Xbox and even airline
seatbacks. The game has actually accelerated in popularity and now sells at a
rate of one copy every 4.3 seconds somewhere in the world, and has just been
named The Most Popular Puzzle Game Series of the Century by the Guinness
World Records 2010 Video Games Edition. PopCap and its distribution partners
have recently confirmed that more than 50 million units of Bejeweled,
Bejeweled 2 and Bejeweled Twist have been sold, but the game's reach extends
an order of magnitude further. Between free-to-play online versions across
the internet, trial downloads, pre-installs and demo disks, an estimated half
billion people have played Bejeweled in one form or another since its
introduction.

Over the course of this calendar year, PopCap will introduce new
installments in the bejeweled franchise - including an all-new way to play
Bejeweled Blitz, the 1-minute social adaptation of the game - as well as
conducting numerous contests and promotions open to consumers of all stripes.
A competition to identify and reward the very best Bejeweled Blitz players -
the first such competition held around a social game - will commence later
this spring. The "Show Your Bejeweled Love" contest kicking off next month
will encourage fans of the game to celebrate their affinity for the original
match-3 puzzler in various audio and video forms; there is no cost or
obligation to enter, and details will be available as of early March at
www.bejeweled.com.

About PopCap

PopCap Games (www.popcap.com) is the leading multi-platform
provider of fun, easy-to-learn, captivating video games that appeal to
everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded
in 2000 and has a worldwide staff of over 260 people in Seattle, San
Francisco, Chicago, Vancouver, B.C., Dublin, and Shanghai. Its games have
been downloaded more than 1 billion times by consumers worldwide, and its
flagship title, Bejeweled(R), has sold more than 50 million units across all
platforms. Constantly acclaimed by consumers and critics, PopCap's games are
played on the Web, social platforms, desktop computers, myriad mobile devices
(cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone and more), popular
game consoles (such as Xbox and DS), and in-flight entertainment systems.
PopCap is the only "casual games" developer with leading market share across
all major sales channels, including social, Web portals, retail stores,
mobile phones, MP3 players, and game devices.

The PopCap logo and all other trademarks used herein that are listed at
www.popcap.com/trademarks are owned by PopCap Games, Inc. or its
licensors and may be registered in some countries. Other company and product
names used herein may be trademarks of their respective owners and are used
for the benefit of those owners.

    PR Contacts:

    International:

    Cathy Orr
    corr@popcap.com
    +353-1-646-8107

    Julien Wera
    jwera@popcap.com
    +353-1-6468183

    Ember Wardrop
    ewardrop@popcap.com
    +353-1-6468164

PR Contacts: International: Cathy Orr, corr at popcap.com , +353-1-646-8107; Julien Wera, jwera at popcap.com , +353-1-6468183; Ember Wardrop, ewardrop at popcap.com , +353-1-6468164.