PopCap Discounts All Games for iPhone/iPad, Donates Sales to Japan Earthquake Relief

By Popcap Games International, PRNE
Thursday, March 17, 2011

48-Hour Sale Starts Tomorrow; All PopCap Proceeds Go To Earthquake-Stricken Japan Via Red Cross Donation

SEATTLE and DUBLIN, March 18, 2011 - PopCap Games, the worldwide leader in casual games, today announced that
it is discounting the prices of the iPhone, iPod touch and iPad adaptations
of all of its games including Bejeweled(R), Bookworm(R), Chuzzle(R),
Peggle(R) and Plants vs. Zombies(TM) for 48 hours to raise funds for
earthquake-stricken Japan. Partnering with the Red Cross, PopCap will donate
all of its revenues from the sale, which begins Saturday March 19 at 12:01
a.m. PDT
and ends at midnight PDT on Sunday March 20. The price of each
iPhone and iPod touch title is reduced to US99 cents during that time, while
the iPad adaptations are reduced to US$1.99. Consumers can purchase the games
via the Apple App Store or by going to PopCap.com.

"We recently opened an office in Tokyo, and while our Japan-based
employees are safe and uninjured, we understand countless others in Japan
need food, shelter, and medical attention," said Ellen Marett, Senior
Director of Workforce Culture at PopCap. "Given that Plants vs. Zombies
reached #1 on the iPhone and iPad sales charts in Japan, it seemed like the
most appropriate game to feature in this fundraising campaign."

About PopCap

PopCap Games is the leading global developer, publisher and operator of
casual video games: fun, easy-to-learn, captivating games that appeal to all
ages across PC, mobile, social and other platforms. Based in Seattle,
, PopCap was founded in 2000 and has a worldwide staff of more than
400 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul,
Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion
times by consumers worldwide, and its flagship franchise, Bejeweled(R), has
sold more than 50 million units.

The PopCap logo and all other trademarks used herein that are
listed at www.popcap.com/trademarks are owned by PopCap Games, Inc. or its
licensors and may be registered in some countries. Other company and product
names used herein may be trademarks of their respective owners and are used
for the benefit of those owners.

    PR Contacts:

    Cathy Orr

PR Contacts: Cathy Orr, corr at popcap.com, +353-1-646-8107

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