PopCap Games Acquires ZipZapPlay

By Popcap Games International, PRNE
Thursday, April 28, 2011

Casual Games Leader Expands Key Development Capabilities With Purchase of Established San Francisco-Based Social Games Creator

DUBLIN, April 29, 2011 - PopCap Games, the worldwide leader in casual games, today
announced that it has signed an agreement to acquire ZipZapPlay, a social
games company based in San Francisco, California. With the acquisition,
PopCap increases its Facebook games lineup, establishes a social studio in
Silicon Valley, and positions itself for further growth and continued success
in one of the hottest digital games categories. Financial terms of the
acquisition were not disclosed.

ZipZapPlay is a venture-backed social games startup with
seventeen employees including founders Curt Bererton (CEO) and Mathilde
(CCO), who will continue to direct game design and development at the
San Francisco studio. ZipZapPlay's previous titles include Baking Life and
other social games. "The team at ZipZapPlay is one of the best in the social
games space, and combined with our existing group in Seattle gives us the
opportunity to dramatically expand our development resources," said John
, PopCap co-founder and VP of Corporate Strategy and Development, who
oversaw the acquisition. "While the acquisition creates immediate
cross-promotional and operations benefits, this is a strategic move with huge
long-term potential; we believe ZipZapPlay can help us further evolve and
expand the definition of social games."

"Adding ZipZapPlay's strong design and development team to our
rapidly-growing social games group is a big move for us," said Jason Kapalka,
co-founder and Chief Creative Officer at PopCap. "ZipZapPlay is a great
cultural fit: a truly creative company that lives and breathes in this space.
And their next game is very innovative and exciting - we believe it has the
potential to be a step forward in the evolution of social gaming."

"We're elated to join the leading casual games developer and
help grow PopCap's presence in the social arena," said ZipZapPlay's Bererton.
"PopCap's focus on innovative gameplay and user experience meshes with our
own design philosophy. We can't wait to put our heads together with PopCap
and start creating the next generation of games for Facebook and other social

ZipZapPlay will operate as an independent studio in San
headed by Bererton and Pignol and reporting to PopCap VP of Social
Games Development Jon David. With the resulting expansion of PopCap's social
game development capabilities, the company expects to have four or five games
available on Facebook by the end of 2011. PopCap's initial social games,
Bejeweled(R) Blitz and Zuma(R) Blitz, already attract a total of
approximately five million DAUs (Daily Active Users), making PopCap the third
largest Facebook game developer, after Zynga and Electronic Arts.

About PopCap

PopCap Games is the leading global developer, publisher and
operator of casual video games: fun, easy-to-learn, captivating games that
appeal to all ages across PC, mobile, social and other platforms. Based in
Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of
more than 400 people in Seattle, San Francisco, Vancouver, B.C., Dublin,
Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5
billion times by consumers worldwide, and its flagship franchise,
Bejeweled(R), has sold more than 50 million units.

The PopCap logo and all other trademarks used herein that are
listed at www.popcap.com/trademarks are owned by PopCap Games, Inc.
or its licensors and may be registered in some countries. Facebook(R) is a
registered trademark of Facebook Inc. Other company and product names used
herein may be trademarks of their respective owners and are used for the
benefit of those owners.

    Cathy Orr


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