PostCoder.com Store Locator Software Actively Increases Fabric Warehouse's Potential Customer Base Through Lookup Address Searches

Implementation of Online Address Finder PostCoder Web Nearest Gives Fabric Warehouse the Potential to Dramatically Increase its Conversion Rate and Customer Base Through Improving CRM

NORWICH, England, September 6, 2010 - Fabric Warehouse, a national organisation specialising in textiles and
fabric retail, is currently working with PostCoder.com
www.postcoder.com in a bid to improve customer relations through
lookup address (www.postcoder.com/online/postcoder_web_nearest)
searches and drive sales forward. The introduction of store locator software
(www.postcoder.com/online/postcoder_web_nearest) and online address
finder (www.postcoder.com/online/postcoder_web_nearest) PostCoder Web
Nearest means potential customers can now easily perform lookup address
searches for the Fabric Warehouse store closest to them on the company's
website.

The fabric and textiles specialist has a total of fourteen stores spread
across the UK. Prior to the deployment of PostCoder.com's software, customers
had to look at the store list and decide for themselves which was the nearest
branch. Today however, customers simply have to enter their postcode online,
and PostCoder.com's software will be able to tell them which is their nearest
store, and precisely how far away that may be.

Harvey Abramson, IT and Projects Manager at Fabric Warehouse, comments,
"By having the ability to show visitors to our site how close a store is,
when they may previously have considered our branches too far away,
PostCoder.com is now being actively used to increase our potential number of
customers. We receive 3,000 individual visitors every week and having the
ability to attract each of these to become customers by being able to
reassure them of the proximity or accessibility of our stores is a valuable
tool."

Abramson continues, "The PostCoder.com support team was instrumental in
the deployment of the tool and, with their detailed and extensive experience
in varied deployments of the software, was able to address the nuances of the
deployment on our site particularly efficiently."

Abramson continues, "We have recently determined to overhaul and redesign
our website in a move to introduce ecommerce. Such has been our impression of
PostCoder.com that we will be sure to continue to offer our visitors the
ability to find their nearest store, but will also use the technology in the
ecommerce area for address verification."

Fabric Warehouse has also actively incorporated the specific store's
opening hours and contact details with the store locator software and online
address finder tool, so that when shown the lookup address search results,
customers have all the pertinent information they may need in a single place.

About PostCoder.com

PostCoder.com is a leading provider of specialist lookup address
software, store locator software and online address finders for both online
and offline applications. Using state-of-the-art technology, customers are
supplied with a fast and effective means of finding the correct address. With
over 20 years of address management knowledge and expertise, PostCoder.com is
committed to delivering the very best customer service and support in lookup
address software.

Established in 1991, PostCoder.com has continued to expand over the
years. 12,000 users are currently using the software all over the UK and at
many locations overseas. Current online products include PostCoder Web (a
pay-as-you-go lookup address software), PostCoder Web Nearest (store locator
software and online address finder that provides a "find my nearest…"
search on customers' websites) and PostCoder API Professional (a powerful
address collection and search API), while the offline products include
PostCoder Pro (a full range of address finding searches) and PostCoder Batch
(an address database cleaning product).

Offering unique customer service and unrivalled technical support, the
PostCoder.com in-house experts are always on hand to help customers
throughout their licensing period and free trial. This fantastic customer
service has been recognised, with all customers rating the level of support
offered to them as "exceptional" in the 2008 Customer Satisfaction Survey,
and 100% of respondents saying they would recommend them. This, coupled with
their competitively priced products and services, puts PostCoder.com in an
enviable position compared to other lookup address and address management
software consultancies.

    For further information, please contact:

    Rachael Myers
    itpr
    Tel: +44(0)1932-578-800
    Fax: +44(0)1932-578-801

For further information, please contact: Rachael Myers, itpr, Tel: +44(0)1932-578-800, Fax: +44(0)1932-578-801