PR Newswire and Ellam Tam Sign a Representation Agreement for the Palestinian Territories

Corporate Palestine Will Now be Able to Benefit From PR Newswire's Global Distribution Network for Local Business News

LONDON, August 16, 2010 - PR Newswire, a global provider of electronic distribution,
targeting, measurement and broadcast services for business news, and Ellam
Tam, Palestine's First Strategic Communications Company, signed an agreement
by which Ellam Tam will be able to represent PR Newswire services in the
Palestinian Market. The agreement will come into effect starting July 1st
2010, providing the private sector in Palestine with a gateway to publish its
news globally and with selected leading industry news channels.

"This agreement allows the Palestinian business community to
benefit from the spread of services that PR Newswire provides in the area of
electronic distribution and measurement services. Our company services
thousands of corporate and government entities around the globe. We believe
that our provision of PR Newswire services in Palestine is a tremendous
opportunity for local enterprises, international businesses and aid agencies
that are operating in Palestine to benefit from the many advantages of a
professional global electronic media distribution network with an extensive
network of regional and global news media," said Lisa Ashworth, CEO PR
Newswire Europe. "Our services will assist different business sectors in
Palestine in efficiently targeting the appropriate media outlets across the
globe - be it in Industry, ICT, Tourism, Trade, Real Estate, Banking,
Finance, Telecommunications and NGOs."

Kamel Husseini, Managing Partner of Ellam Tam, commented, "We
are equally happy at Ellam Tam to be working with PR Newswire; this new
relationship will complement our existing ability to distribute releases for
the Palestine private sector locally with an additional ability to distribute
local news globally via PR Newswire's extensive network of global electronic
media. Today, corporate Palestine can enjoy credible and assured access to
both regional and global media via this specialized wire service. This
association with PR Newswire will help spread the message of the business and
professional service community of Palestine to the world via both the
mainstream electronic and specialised industry media available through PR
Newswire."

Ellam Tam will work with the business community, the PSE,
listed companies and business associations, in addition to the international
community in Palestine to inform them about new PR Newswire's services and
the new possibilities regulatory open up to communicate with the world at the
push of a button.

About Ellam Tam:

Ellam Tam was established in 2000 as the first Communications
and Public Relations Company in Palestine. The agency is focused on rendering
strategic communications services to various clients in the Palestinian
Territories representing different fields from the public sector, private
sector, NGOs, and international agencies. Ellam Tam's areas of expertise
cover all the disciplines in the communications field including: Issues and
Reputation Management, Corporate Social Responsibility (CSR), Financial
Communications, Investor Relations (IR), Change Communications, Crisis
Communications, Campaigns, Thought Leadership, Media Relations, Media
Monitoring & Analysis, Perception Audits and Cause Related Marketing. Ellam
Tam has a core team of 7 communication experts and works with a pool of
outsourced experts in the various fields of strategic communications. For
more information visit: www.ellamtam.com

About PR Newswire

PR Newswire (www.prnewswire.com) is the global leader in
innovative communications and marketing services, enabling organisations to
connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, multimedia, audience
intelligence, targeting, measurement and compliance services, PR Newswire
helps corporations and organisations conduct rich, timely and dynamic
dialogues with the media, consumers, policymakers, investors and the general
public, in support of building brands, generating awareness, impacting public
policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years
ago, PR Newswire connects customers with audiences in more than 170 countries
and in over 40 languages through an unparalleled network of offices in 16
countries across North and South America, Europe, Asia, and the Middle East,
and via unique affiliations with the leading news agencies across the globe.
PR Newswire is a subsidiary of United Business Media Limited (
www.ubm.com/) (UBM.L), a leading global business media company that
serves professional commercial communities around the world. For more
information, go to www.UBM.com

    Media Contacts

    Ola Sawaftah
    Media Monitoring & Analysis Manager
    +970(2)2-240-9105/7
    Or email ola@ellamtam.com

    Rachel Meranus,
    VP of Public Relations
    +1-212-282-1929
    Or email rachel.meranus@prnewswire.com

    Natalie-Rose James
    Senior Marketing Executive, PR Newswire Europe
    +44-20-7454-5335
    Or email Natalie-rose.james@prnewswire.co.uk

    For full information on PR Newswire products and services email
    marketinguk@prnewswire.co.uk

    Or go to www.prnewswire.co.uk

Media Contacts: Ola Sawaftah, Media Monitoring & Analysis Manager, +970(2)2-240-9105/7 Or email ola at ellamtam.com; Rachel Meranus, VP of Public Relations, +1-212-282-1929 Or email rachel.meranus at prnewswire.com; Natalie-Rose James, Senior Marketing Executive, PR Newswire Europe, +44-20-7454-5335 Or email Natalie-rose.james at prnewswire.co.uk; For full information on PR Newswire products and services email marketinguk at prnewswire.co.uk