PR Newswire Launches Social Media Monitoring Tool Across Europe, The Middle East and India

LONDON -

- Social Media Metrics Monitors and Analyses Over 20 Million Blogs, 5 Million Forum Posts, and 30,000 Online News Sources, Social Networks and Microblogs

PR Newswire (www.prnewswire.com/) today announced the launch of Social Media Metrics (www.prnewswire.com/mnr/prnewswire/38671/docs/38671-Social_Media_Metrics.pdf) across their EMEAi regions, a powerful new intelligence tool powered by Sentiment Metrics (www.sentimentmetrics.com/) that enables communications professionals and marketers to monitor, analyse and measure the impact of what is being said about an organisation, brand, spokesperson or competitor across the social media landscape.

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“Blogs, message boards and discussion threads can reveal invaluable information about how messages are resonating, what customers are saying about an organisation, who is supporting a brand, and when crisis situations are developing,” said Allison Murphy, product manager for PR Newswire’s monitoring and measurement services. “However, sorting through the reams of information in the social media universe and interpreting the data effectively can be an extremely daunting task. With the launch of the Social Media Metrics service, communications professionals can now understand and intelligently determine how key audiences and the public in general are reacting to and even dictating the way their organisation and brands are portrayed within the various online and social media circles.”

Social Media Metrics monitors over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs including Twitter. The system enables users to build customised searches to track keywords related to their company, industry and competitors, while simultaneously isolating specific geographic, demographic and language parameters. Users can further refine Social Media Metrics searches to target those blogs and social media sites that are important to their customers or industry leaders.

“With the spread of user-generated media such as blogs and discussion forums, consumers have become more influential than ever before and often, what they are saying can make or break a brand,” said Leon Chaddock, Managing Director of Sentiment Metrics. “As new media continues to grow in influence, the companies and brands that utilise social media intelligence to either build on positive feedback, or to quickly respond to emerging crisis situation’s will rise to the top, while those that ignore the influence of online voices will risk losing out on valuable opportunities and in some cases, suffering irreparable damage to their brand.”

When search criteria is established, Social Media Metrics provides information on the data it tracks through a series of analytical tools. Social Media Metrics’ Authority Score can reveal the impact of a blog or social media network on a brand or communication by providing the number of inbound links from other social media sites, while the Top Topics Report identifies the most frequently discussed topics surrounding a brand and/or its competitors. Social Media Metrics’ Sentiment Report delivers additional insight on social media mentions by establishing whether discussions are positive, neutral or negative. Key to the Sentiment Report tool is the ability to create alerts that isolate negative mentions and warn the user that a potential crisis may be building.

“The longer it takes to respond to a negative situation developing on social media channels, the worse the situation could be,” continued Murphy. “An alert dedicated only to negative mentions helps to ensure that users can respond to potentially explosive situations before they spin out of control; an invaluable tool for any communications or marketing professional.”

Social Media Metrics also offers robust reporting capabilities that enable users to tabulate data in customisable charts in a variety of formats, including CSV, graphs and pie charts. The system’s PDF Report Builder allows users to combine graphical information with custom notes to create reports that bring together both qualitative and quantitative analysis.

About PR Newswire

PR Newswire (www.prnewswire.com/) is the global leader in innovative communications and marketing services, enabling organisations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organisations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

About Sentiment Metrics

Sentiment Metrics provides the social media monitoring and measurement platform for PR, marketing and communication professionals. The real-time dashboard monitors all forms of social media and online news, breaking down mentions by sentiment (positive, negative, neutral), demographics, influence and authority. Sentiment Metrics is focused on providing real actionable insight and analytics for their clients rather than just the data. For more information, go to www.sentimentmetrics.com.

Samantha Proctor, +44(0)20-7454-5115, samantha.proctor@prnewswire.co.uk

Source: PR Newswire Europe

Samantha Proctor, +44(0)20-7454-5115, samantha.proctor at prnewswire.co.uk