Procter & Gamble Unveils New Sustainability Vision

Announces 2020 Goals to Guide Progress Toward New Vision

CINCINNATI, September 27, 2010 - The Procter & Gamble Company (NYSE: PG) today accelerates its commitment
to sustainability by unveiling a long-term environmental sustainability
vision. As part of P&G's strategy to grow responsibly, the Company will work
towards a long-term environmental sustainability vision that includes:

    - Powering its plants with 100% renewable energy
    - Using 100% renewable or recycled materials for all products and
      packaging
    - Having zero consumer and manufacturing waste go to landfills
    - Designing products that delight consumers while maximizing the
      conservation of resources

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The new vision provides P&G with a long-term framework to guide all
sustainability decisions and goal-setting within the organization.

"Accelerating P&G's commitment to environmental sustainability is a
critical component of the Company's ongoing Purpose inspired growth strategy
to improve more consumers' lives in more parts of the world more completely,"
said Bob McDonald, P&G Chairman of the Board, President and Chief Executive
Officer. "We're announcing this vision and these goals because we believe in
the power of P&G's Purpose - and our responsibility as a Company to be a
force for good in the world."

To enable the Company to track progress against its long-term
sustainability vision, P&G will implement a series of 10-year sustainability
goals. As this vision will take decades to achieve, these near-term goals
will be used to focus Company efforts, incrementally improve the
organization's environmental performance, and hold P&G accountable against
its stated, long-term sustainability vision. The first set of 10-year
sustainability goals will be delivered by 2020. These sustainability goals
are in addition to the Company's existing 2012 goals. As with its current
practice, P&G will report progress against these goals on an annual basis.

    P&G's 2020 sustainability goals include:

    Category                        2020 Goals
    --------                        ----------
    Products
    --------
    Replace petroleum-based
     materials with sustainably
     sourced renewable materials    25%*
    ----------------------------    ----
    Cold Water Washing              70% of total washing machine loads
    ------------------              ----------------------------
    Packaging Reduction             20% (per consumer use)*
    -------------------             -----------------------
    Consumer Solid Waste            Pilot studies in both developed
    --------------------             and developing markets to
                                     understand how to eliminate
                                     landfilled/dumped consumer
                                     solid waste
                                    --------------------------------
    Operations
    ----------
    Renewable Energy Powering our
     Plants                         30%
    -----------------------------   ---
    Manufacturing waste             <0.5% (disposed)
    -------------------             ----------------
    Truck Transportation Reduction  20% (km/unit of volume)*
    ------------------------------  ------------------------

    *Vs. 2010 baseline

"P&G's commitment to sustainability can have a major influence on
transforming the marketplace and we are pleased to have worked with them on
their new sustainability vision," said Carter Roberts, Chief Executive
Officer and President, World Wildlife Fund U.S. "By engaging with major
companies like P&G, we can have broad and lasting impact on our conservation
objectives. We look forward to continuing our work with P&G to achieve goals
around renewable materials, packaging, forestry, energy and water, and to
support WWF's on-the-ground conservation projects."

"We recognize our impact as a global company and accept our
responsibility for continual improvement. By implementing this new vision,
P&G is trying to help solve some of the key sustainability challenges the
business community will face over the coming decades," said P&G Vice
President, Global Sustainability, Len Sauers. "I am convinced that innovation
can uncover solutions to the major sustainability issues facing us –
challenges like waste, emissions, and water use. Innovation and external
partnerships are key components of a successful sustainability program. No
one company can do it alone. It is important for companies to collaborate
with external partners to tackle important topics that impact both our world
and our businesses."

For more information, please visit: pg.com/sustainability.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R),
Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R).
The P&G community includes approximately 127,000 employees working in about
80 countries worldwide. Please visit www.pg.com for the latest news
and in-depth information about P&G and its brands.

Rotha Penn, P&G Media Relations, +1-513-612-0312, penn.rs at pg.com, Maggie Habib, PainePR for P&G, +1-213-996-3770, mhabib at painepr.com