QSL Clinches Famous Brands as Sponsors to China's National Basketball League

By Qsl Sports Limited, PRNE
Sunday, April 11, 2010

BEIJING, April 12, 2010 - QSL Sports Limited (QSL) today announced that the Company has
successfully signed on several sponsors and partners for China's National
Basketball League (NBL). The sponsorships come on the heels of QSL's
announcement back in February this year that it announced its investment in
the NBL and signing of an exclusive contract to promote, reform and manage
NBL in collaboration with the Chinese Basketball Association (CBA).

Mainland China's leading global beer brand, Tsingtao Beer, leading
Chinese home-grown sports brand Li Ning, Asia's largest food and beverage
conglomerate Uni-President, the world's largest jewelry chain Chow Tai Fook,
Italian automotive Ferrari's Chinese domestic dealership group and Italian
fashion design house Moschino have confirmed their sponsorships to support
the NBL in the upcoming season. The amount of total sponsorship exceeds
RMB500 million.

In addition to these commercial sponsorships, Shanghai Media Group (SMG),
one of mainland China's leading media conglomerates, has signed on for NBL's
exclusive broadcasting rights. Over 200 NBL games and highlights will be
broadcast nationwide via SMG's broadcasting media consisting of 11 analogue
TV channels (including two national satellite TV channels), 90 digital paid
cable TV channels, a full broadcasting Internet TV service, along with 10
analogue and 19 digital radio services. Chinese leading internet portal
tom.com has committed as the official NBL website.

QSL is privately owned by Mr. Kenneth Huang and his well-respected
business partner Mr. Adrian Cheng. Mr. Huang and Mr. Cheng also co-founded
QSL Youth Sports Development Foundation, which is the largest sports-related
charity fund for underprivileged children in China. Last year, Huang was
voted by the BQ magazine and Sina.com as the number one philanthropist
celebrity in China.

In June 2009, the company obtained an exclusive 15-year management right
of CYBL, China Youth Baseball League, before its entry of the Chinese
basketball industry. Recently QSL sponsored the New York Yankees World
Championship trophy tour in Mainland China and Hong Kong.

QSL Sports also confirmed that its two co-founders and co-chairmen Huang
and Cheng do not hold any stake personally in Cleveland Cavaliers of NBA in
the US. Since QSL's first investment in the CBA team Jilin Northeast Tiger
(now Long-run Tea Basketball Team), the Company has decided to turn its focus
onto the NBL. QSL is committed to bringing more international elements into
the Chinese basketball league as well as focusing on supporting the domestic
players.

Last month, NBL just announced details of its new season, which will be
open on June 6 and will last till August 29. The pre-qualification
competition round deciding the last two seeds for the regular season teams is
already under way in Chaoyang, Liaoning Province, from April 10th to 18th.
This year's NBL will have 10 out of 18 teams competing on the complete
home-and-away system. QSL has signed on an eight-year exclusive management
rights of NBL with the central government with an extension option for
another eight years. According to the latest data, CBA estimates the
basketball population in China is approximately 300 million people.

Rachel Chan, +852-2894-6309 or +852-9400-0979, rachel.chan at hillandknowlton.com.hk; Agnes Suen, +852-2894-6251 or +852-9050-5406, agnes.suen at hillandknowlton.com.hk, both of Hill and Knowlton Asia Limited for QSL Sports Limited

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