Qualcomm's Snapdragon Platform to Help Enable Instant Streaming from Netflix on Android Devices

By Qualcomm Incorporated, PRNE
Sunday, February 13, 2011

BARCELONA, Spain, February 14, 2011 - -Fulfills Netflix Security Requirements Necessary to Bring Netflix
Application to Snapdragon-enabled Android Devices-

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator
of advanced wireless technologies, products and services, today announced
that future Android devices powered by the Snapdragon(TM) platform will have
access to instant streaming of TV shows and movies from Netflix.

"We're excited about this collaborative effort to help bring the Netflix
application to Android devices running on the Snapdragon platform," said Liat
Ben-Zur
, senior director of software strategy and ecosystems for Qualcomm.
"Qualcomm is in a unique position to help bring the most optimized and
advanced Android apps to market through working closely with the strong
ecosystem of Snapdragon developers like Netflix."

Snapdragon processors are designed to deliver dynamic performance and
media protection features in a turnkey package, allowing the devices they
power to more easily pass through the approval process required for Netflix
certification. Additionally, Netflix video decoding is handled by highly
efficient dedicated hardware, extending battery life and improving picture
quality.

"We're pleased to expand our mobile offering by providing our members an
app for TV shows and movies streaming from Netflix to Snapdragon-enabled
Android devices," said Bill Holmes, Netflix vice president of Business
Development. "Qualcomm's expertise in mobile hardware/software integration
and their collaboration in the consumer electronics space makes them the
perfect fit in bringing Netflix to a range of Android handsets and tablets."

Qualcomm will demonstrate the Netflix application at the GSMA's Mobile
World Congress in the Company's exhibit, located in Exhibit Hall 8, #8B53.

About Qualcomm

Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G and
next-generation mobile technologies. For 25 years, Qualcomm ideas and
inventions have driven the evolution of wireless communications, connecting
people more closely to information, entertainment and each other. Today,
Qualcomm technologies are powering the convergence of mobile communications
and consumer electronics, making wireless devices and services more personal,
affordable and accessible to people everywhere. For more information, visit
Qualcomm around the Web:

www.qualcomm.com

Corporate Blog: www.qualcomm.com/blog

Twitter: www.twitter.com/qualcomm

Facebook: www.facebook.com/qualcomm

Except for the historical information contained herein, this news release
contains forward-looking statements that are subject to risks and
uncertainties, including the Company's ability to successfully design and
have manufactured significant quantities of Snapdragon components on a timely
and profitable basis, change in economic conditions of the various markets
the Company serves, as well as the other risks detailed from time to time in
the Company's SEC reports, including the report on Form 10-K for the year
ended September 26, 2010, and most recent Form 10-Q.

Qualcomm is a registered trademark of Qualcomm Incorporated. Snapdragon
is a trademark of Qualcomm Incorporated. All other trademarks are the
property of their respective owners.

    Qualcomm Contacts:
    Tina Asmar, Corporate Communications
    Phone: +1-858-845-5959
    Email: corpcomm@qualcomm.com

    Keri Danielski, Qualcomm Internet Services
    Phone: +1-858-845-2453
    Email: stweet@qualcomm.com

    Warren Kneeshaw, Investor Relations
    Phone: +1-858-658-4813
    Email: ir@qualcomm.com

Qualcomm Contacts: Tina Asmar, Corporate Communications, +1-858-845-5959, corpcomm at qualcomm.com, Keri Danielski, Qualcomm Internet Services, +1-858-845-2453, stweet at qualcomm.com, or Warren Kneeshaw, Investor Relations, +1-858-658-4813, ir at qualcomm.com

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