Record-Breaking Kick-Off for FIFA.com With 265 Million Page Views on 15 June

JOHANNESBURG, June 16, 2010 - With fans around the world excitedly cheering on their teams, FIFA today
announced another record for visitors to its website FIFA.com. On 15 June,
265 million pages were accessed by nearly 10 million visitors, when Brazil
beat Korea DPR in their debut game. This builds on the total of 1.6 billion
pages accessed by nearly 53 million individuals on FIFA.com in the first two
weeks of June - a record in itself.

By comparison, a total of 48 million unique users visited FIFA.com over
the entire four weeks of the 2006 World Cup. The previous daily record was
set on 22 June 2006 when tournament winners Italy played the Czech Republic
and generated 250 million views.

Beyond FIFA.com itself, FIFA President Joseph S. Blatter is making a
major impact with his comments on Twitter. His page,
www.twitter.com/seppblatter, launched on 10th June, is now one of the
fastest-growing on the social networking site, with his vuvuzuela tweet
attracting followers at a rate of 9 per second.

The free FIFA.com Club now welcomes over 4 million registered users from
around the world, 14% of them women, who interact, comment and win prizes,
while more than 300 million Virtual Panini stickers have been 'glued' into
place and 633,000 fans have tested their knowledge with the site's Trivia
game.

Italy's captain Fabio Cannavaro has proved a durable idol: the most
popular photo on the site remains the shot of him triumphantly holding aloft
the World Cup Trophy in 2006.

(Picture available upon request.)

For further information, please contact:

FIFA Media Department Zurich - tel.: +41-43-222-7272 - fax:
+41-43-222-7373 or e-mail: media@fifa.org - FIFA Media SA Office - e-mail:
media-sa@fifa.org; media hotline: +278604442010 - www.FIFA.com
Communications & Public Affairs Division / Johannesburg, 16 June 2010

For further information, please contact: FIFA Media Department Zurich - tel.: +41-43-222-7272 - fax: +41-43-222-7373 or e-mail: media at fifa.org - FIFA Media SA Office - e-mail:
media-sa at fifa.org; media hotline: +278604442010 - www.FIFA.com Communications & Public Affairs Division / Johannesburg, 16 June 2010