Riis: Saxo Bank Joins SunGard as Co-Title Sponsor in 2011

By Saxobank, PRNE
Monday, August 2, 2010

COPENHAGEN, August 3, 2010 - Bjarne Riis, owner and manager of Riis Cycling A/S, announced today that
Saxo Bank, the trading and investment specialist, will become co-title
sponsor with SunGard, one of the world's leading software and technology
services companies.

Following the announcement during the Tour de France that SunGard had
agreed to become co-title sponsor for the next two years, Bjarne Riis
revealed at a press conference in Copenhagen today that Saxo Bank will be the
other co-title sponsor in 2011. The Team will be called "Saxo Bank-SunGard
Professional Cycling Team".

Bjarne Riis said:

"I am very happy to announce Saxo Bank and SunGard as future partners.
With these two companies committed to the team, we have a solid financial
foundation for the future. Saxo Bank and SunGard have ensured that the Team
can continue its essential role within the world of cycling and will be able
to maintain competing at the highest level. With Saxo Bank and SunGard as two
strong backers, our future looks very bright. I am grateful for their
commitment and I am confident that this will be mutually beneficial to all
involved."

Based on the prospects presented by the Team for 2011, Saxo Bank has
taken a strategic decision to sponsor the Team for one more year. Saxo Bank
has sponsored the Team since 2008 but took over as main title sponsor on 1
January 2009
. According to the Bank, the sponsorship has already achieved
great branding results and increased Saxo Bank's name recognition around the
world. Saxo Bank's decision to continue the sponsorship for yet another year
is based on a genuine wish to support the Team but also a commercial decision
to further build on the advantages that Saxo Bank believes are extended
through this additional commitment to the Team. The new, unnamed sponsor,
announced during the Tour de France, was willing to step aside in order for
the Team's new plans to materialize.

In a joint statement, Kim Fournais and Lars Seier Christensen, co-CEOs
and co-founders of Saxo Bank, said:

"Bjarne Riis has delivered excellent results over the past couple of
years and has an impressive plan for 2011. We believe it's important to
recognize an unprecedented opportunity when you see one and therefore, we
have decided to continue our sponsorship for one more year. In Saxo Bank, we
always aim for the top and we believe Bjarne Riis and his Team can reach that
goal next year. While our past collaboration with Bjarne Riis has been
fantastic, we also know and trust the new co-title sponsor, SunGard, and that
has made this strategic decision an even easier one to make."

Brian Robins, chief marketing officer of SunGard, said:

"We are pleased to extend our sponsorship of Riis Cycling in 2011 and
join Saxo Bank as a co-title sponsor. We share Saxo Bank's enthusiasm for
this project and we are looking forward to renewing our collaboration. The
Saxo Bank-SunGard Professional Cycling Team represents a fantastic
opportunity to gain visibility for our brand in front of a global audience."

According to Bjarne Riis there will be significant changes to creating a
stronger team. Both Bjarne Riis and the two co-title sponsors wish both new
and outgoing riders every success in their decisions and careers ahead.

About SunGard

SunGard is one of the world's leading software and technology
services companies. SunGard has more than 20,000 employees and serves 25,000
customers in 70 countries. SunGard provides software and processing solutions
for financial services, higher education and the public sector. SunGard also
provides disaster recovery services, managed IT services, information
availability consulting services and business continuity management software.
With annual revenue exceeding $5 billion, SunGard is ranked 380 on the
Fortune 500 and is the largest privately held business software and IT
services company. For more information, please visit SunGard at
www.sungard.com

Trademark Information: SunGard and the SunGard logo are trademarks or
registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the
U.S. and other countries. All other trade names are trademarks or registered
trademarks of their respective holders.

About Saxo Bank

Saxo Bank is an online trading and investment specialist, enabling
clients to trade Forex, CFDs, Stocks, Equities, Futures, Options and other
derivatives, as well as providing portfolio management via SaxoWebTrader and
SaxoTrader, the leading online trading platforms. SaxoTrader is available
directly through Saxo Bank or through one of the Bank's global partners.
White label is a significant business area for Saxo Bank, and involves
customised and branding the Bank's online trading platform for other
financial institutions and brokers. Saxo Bank has more than 100 white label
partners and boasts thousands of clients in over 180 countries. Saxo Bank is
headquartered in Copenhagen with offices in Australia, China, the Czech
Republic
, France, Greece, Italy, Japan, the Netherlands, Singapore, Spain,
Switzerland, UK, and the United Arab Emirates.

Media enquiries, Allan Jørgensen, Communications Manager, Team Saxo Bank, Mob: +45-2868-2038, aj at riis-cycling.com, Brian Robins, Chief Marketing Officer, SunGard, Tel +1-646-445-8347, brian.robins at sungard.com, Kasper Elbjorn, Head of Group PR, Saxo Bank, Mob: +45-3065-4300, press at saxobank.com

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