Robert Bosch, Tata Consultancy Services and TomTom Join GENIVI Alliance

Additional 13 new members underscores continued growth

SAN RAMON, California, January 5, 2011 - The GENIVI Alliance, an automotive and consumer electronics industry
association driving the development and adoption of an open In-vehicle
Infotainment (IVI) reference platform, today announced that Robert Bosch
GmbH, Tata Consultancy Services and TomTom have joined the Alliance as Core
members.

As Core members, each will have the opportunity to participate in
technical councils and working groups to help drive the technical and
marketing direction of the Alliance.

Robert Bosch Car Multimedia GmbH provides intelligent solutions that
allow the flexible and efficient integration of entertainment, navigation,
telematics and driver assistance in the vehicle. In this context, information
presentation and processing are becoming increasingly important. Driver
information and assistance systems are developed to take issues such as
growing customer interest in fuel consumption and emissions reduction into
account.

"Our primary goal in this Alliance is to reduce development time and
minimize development costs. Furthermore we see GENIVI as an important step
towards a standardization in the infotainment domain," commented Dr.-Ing.
Michael Bolle, senior vice president of the Automotive Navigation and
Infotainment Systems business unit in the Bosch Car Multimedia division.

Tata Consultancy Services is an IT services, business solutions and
outsourcing organization that delivers real results to global businesses,
ensuring a level of certainty no other firm can match. The Engineering and
Industrial Services business is an integral element of TCS' strategy to
provide product engineering and plant floor solutions to Automotive,
Aerospace, Hi-tech, Telecom and other major industries. A part of the Tata
group, India's largest industrial conglomerate, TCS has over 174,000 of the
world's best-trained IT consultants in 42 countries.

"GENIVI has changed the in-vehicle infotainment landscape and all the key
stake holders in the IVI space are going to benefit from it," said Mr. Regu
Ayyaswamy, vice president & Global Head/ Engineering and Industrial Services
business. "With our broad expertise in various technologies in the
infotainment domain, we will be contributing actively to the GENIVI Alliance
activities. We strongly believe that this association with GENIVI will help
us to offer better products/services and reduce the time to market to our
automotive OEM and Tier-1 customers."

TomTom N.V. (AEX: TOM2) is the world's leading provider of location and
navigation solutions. Headquartered in The Netherlands, it employs over 3,000
employees worldwide. Over 50 million people daily use its solutions, be it in
the form of dedicated portable navigation devices (PNDs), in-dash car systems
or tracking and tracing solutions for fleet management. In addition, hundreds
of millions of people use TomTom's digital maps on the internet or mobile
phone.

TomTom Automotive provides automotive manufacturers and their suppliers
with location and navigation solutions including integrated navigation
systems, LIVE services as well as advanced automotive grade mapping content.

"Shared standards will benefit everyone, by enabling shortened
development cycles, quicker time-to-market, and reduced costs for all
companies developing in-vehicle infotainment equipment and software," says
Giles Shrimpton, managing director, TomTom Automotive.

This step underlines TomTom's commitment to open innovation and
platforms, with the aim of providing producers with a common software
platform on which to base future in-vehicle infotainment systems.

In addition, Alten SA, BearingPoint GmbH, BSQUARE, Galician Automotive
Technology Centre (CTAG), Harman International Industries, Infobank
Corporation, Intrinsyc Software International, MFORMATION Technologies, Mitac
International Corporation and Vitec Co., Ltd. have joined the Alliance as
Associate members bringing the total membership to nearly 100 companies
spanning the entire automotive ecosystem.

"The addition of these very influential Core members, along with our new
Associate members seeking next generation infotainment solutions only
strengthens the Alliance," said Graham Smethurst, GENIVI president. "The
continued interest of companies as prestigious as these validates the
Alliances mission of reducing the cost of developing IVI devices and greatly
reducing the time to bring innovative, differentiated IVI devices to the
consumer market."

About GENIVI Alliance

GENIVI Alliance is a non-profit industry association whose mission is to
drive the broad adoption of an In-Vehicle Infotainment (IVI) open source
development platform. GENIVI will accomplish this by aligning requirements,
delivering reference implementations, offering certification programs and
fostering a vibrant open source IVI community. GENIVI's work will result in
shortened development cycles, quicker time-to-market, and reduced costs for
companies developing IVI equipment and software. GENIVI is headquartered in
San Ramon, Calif. www.genivi.org.

    Media Contact - GENIVI:
    Craig Miner
    +1-248-840-8368
    Cminer1@att.net

Craig Miner of GENIVI Alliance, +1-248-840-8368, Cminer1 at att.net