Romance on Holiday Survey

Holiday Flings are Doomed and Couples not Always More Passionate on Holiday

LONDON, July 29, 2010 - TripAdvisor(R), the world's largest travel site*, today announced the
results of its Romance on Holiday Survey. Amorous Brits thinking of embarking
on a holiday romance take note, they may be exciting but they're not
long-term - 93% of all holiday flings end in failure.

With the summer holiday season in full swing, it seems for many Brits
there is more on the holiday itinerary than just sightseeing. "Our research
reveals just how popular a holiday romance is among Brits and shatters the
illusion that couples are always more passionate on holiday," explains Emma
O'Boyle, spokesperson for TripAdvisor.

The Return of Shirley Valentine

The TripAdvisor Romance On Holiday Survey, carried out on almost 3,000
travellers, reveals that over half (58%) of Brits have enjoyed a holiday
romance at some point. But just as Shirley Valentine discovered in the
classic 1989 film, 93% of holiday romances end in break up:

    - A third (35%) of Brits claim the relationship did at least last until
      they arrived home
    - Of those who have had a holiday fling, a third (36%) romanced a local
      person while a fifth (22%) had relations with a tourist of another
      nationality
    - However, over two thirds (38%) decided to stick with what they know and
      had a holiday romance with another British tourist

Sex On Holiday? Not too much…we're British

When it comes to British couples on holiday the TripAdvisor survey found
that sun and sea do not necesesraliy mean more sex:

    - Less than half (45%) of all British couples have more sex than usual
      when on holiday
    - 61% of Brits claim to be more romantic when on holiday, yet a quarter
      (26%) don't need the excuse of a holiday and are just as romantic
      regardless

Holiday Showdown

Despite holidays being the perfect time for romance and relaxation the
research also found that not all British couples are as happy as they may
look. A fifth (20%) of Brits admit they often argue more on holiday than they
do at home. The top reasons for holiday bust-ups are:

1) What to do/where to go

2) Just getting on each other's nerves

3) Money

4) Partner flirting with/ogling other people

"Holidays are a great opportunity for couples to unwind and enjoy
spending quality time together, but it doesn't mean you need to spend every
minute together," continued TripAdvisor's Emma O'Boyle.

"With issues over what to do a major cause for disagreement, couples
should select a destination that appeals to both parties. Many beach
destinations also have local activities for the more energetic, and if you're
an adrenalin junkie make sure there are relaxing options too if your partner
prefers a good book over a good adventure."

Notes to editors

2,963 respondents took part in the TripAdvisor survey (June 2010)

*Source: comScore Media Metrix, Worldwide, June 2010

For further information please contact: Emma O'Boyle, TripAdvisor, +44-(0)20-3320-3210 / +44-(0)777-926-2423 / eoboyle at tripadvisor.com