TripAdvisor Adds Edinburgh Event to Free Master Class Series for Hospitality Industry

By Tripadvisor, PRNE
Tuesday, October 26, 2010

Register Now for Premier Networking Event at the Apex International Hotel in Edinburgh on Nov. 25 to Hear Essential Online Marketing Strategies and Tips to Increase Bookings

LONDON, October 27, 2010 - TripAdvisor(R), the world's largest travel site*, today announced the
expansion of its free TripAdvisor master class events series for hospitality
industry property owners and marketers. Due to strong demand, TripAdvisor
will now offer an additional show in Edinburgh on Thurs., Nov. 25.
Registrations begin today (
Attendees will hear from industry experts who will share best practices in
online hospitality marketing strategies, and tips for reaching TripAdvisor's
40 million unique monthly visitors*.

"TripAdvisor's introduction of master class events has been well received
by our partners, and we are pleased to add Edinburgh to our growing list of
locations," said Christine Petersen, president of TripAdvisor for Business.
"These events offer hospitality professionals tested strategies for reaching
more customers, increasing bookings, and managing a brand's online

TripAdvisor's team of marketing experts, as well as guest speakers, will
cover a range of topics and offer opportunities for Q&A sessions. Topics
covered at the TripAdvisor master class include:

    - Enhancing your TripAdvisor listing
    - Increasing direct booking traffic to your property site
    - Enhancing your website with free TripAdvisor tools
    - Maintaining a positive online reputation
    - Responding to guest reviews on TripAdvisor
    - Implementing strategies to help get more reviews on TripAdvisor

The TripAdvisor master class at the Apex International Hotel on Thurs.,
Nov. 25
in Edinburgh will be in two programs: a morning session at 9 a.m. and
an afternoon session at 12:30 p.m. Complimentary snacks and beverages will be

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travelers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 50 million unique monthly visitors* across 18 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors***, 20 million members, and
over 40 million reviews and opinions. The sites operate in 23 countries
worldwide****, including China under TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travelers, and Vacation Rentals, which helps property
managers and individual home owners list their properties and showcase hotel

TripAdvisor Media Group websites have been recognized as top travel
resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.

TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
respective owners.

(c)2010 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes:,,,,,,,,,,,,,,, and

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August

**** TripAdvisor sites operate in 23 countries worldwide:,,,,,,,,,,,,,,,,,,,,,, and

Contacts: Betsy Croft, +44(0)751-910-6430, bcroft at

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