Tripadvisor Introduces Free Master Class Events for Hospitality Industry

By Tripadvisor, PRNE
Thursday, October 14, 2010

Register Now for Premier Networking Events in London on Nov. 2nd and Manchester on Nov. 4th to Hear Essential Online Marketing Strategies and Tips to Increase Bookings

LONDON, October 15, 2010 - TripAdvisor(R), the world's largest travel site*, today announced free
TripAdvisor master class events for hospitality industry property owners and
marketers. Registrations begin today ( for TripAdvisor's first two
events in the U.K., in London on Nov. 2, and in Manchester on Nov. 4.
Attendees will hear from industry experts, including Visit London and
Marketing Manchester, as well as TripAdvisor experts who will share best
practices in online hospitality marketing strategies, and tips for reaching
TripAdvisor's 40 million unique monthly visitors*.

"TripAdvisor master classes offer hospitality professionals tested
strategies for reaching more customers, increasing bookings and managing a
brand's online reputation," said Christine Petersen, president of TripAdvisor
for Business. "These events offer a great opportunity to meet with industry
leaders and discuss marketing solutions to today's most pressing business

TripAdvisor's team of marketing experts, as well as guest speakers, will
cover a range of topics and offer opportunities for Q&A sessions. Topics
covered at the TripAdvisor master class include:

    - Enhancing your TripAdvisor listing

    - Increasing direct booking traffic to your property site

    - Enhancing your website with free TripAdvisor tools

    - Maintaining a positive online reputation

    - Responding to guest reviews on TripAdvisor

    - Implementing strategies to help get more reviews on TripAdvisor

The TripAdvisor master classes at the Park Plaza Westminster Bridge on
Nov. 2 in London and The Midland Hotel on Nov. 4 in Manchester, will be in
two programs: a morning session at 9 a.m. and an afternoon session at 12:30
Complimentary snacks and beverages will be provided.

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travellers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travellers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts nearly
50 million unique monthly visitors** across 18 popular travel brands:,,,,,,,,,,,,,,,, and TripAdvisor-branded sites make up the largest travel
community in the world, with more than 40 million unique monthly visitors*,
20 million members, and over 40 million reviews and opinions. The sites
operate in 23 countries worldwide, including China under
TripAdvisor also operates TripAdvisor for Business, a dedicated division that
provides the tourism industry access to TripAdvisor's millions of monthly
visitors. The division includes Business Listings, which allows hoteliers to
connect directly to millions of researching travellers, and Vacation Rentals,
which helps property managers and individual home owners list their
properties and showcase hotel alternatives.

TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (Nasdaq: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
respective owners.

(c)2010 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July

**Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, July 2010

For further information please contact: Emma O'Boyle, TripAdvisor, +44(0)20-3320-3210 / +44(0)777-926-2423 / eoboyle at

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