SAP Executive & UK CIO to Headline SIIA OnDemand Europe, Continent's Premier Conference for Cloud Computing

Peter Lorenz and John Suffolk to Address the Adoption of Cloud Computing on a Global Scale

WASHINGTON, September 20, 2010 - The Software and Information Industry Association (SIIA), the principal
trade association for the software and digital content industries, will hold
its fourth annual OnDemand Europe conference 18-20 October at the Royal
Garden Hotel in London.

OnDemand Europe will focus on the development of cloud computing
strategies and the challenges of bringing cloud applications to market. The
conference will attract leaders from independent software vendors (ISVs),
SaaS, Web, and enterprise companies, along with industry analysts, venture
capitalists and media. More than 50 experts will offer their knowledge to
help participants understand infrastructure choices, validate go-to-market
strategies, and learn how to maximize growth, sales, and profits. Through 10
separate informal networking sessions, participants will connect with other
SaaS/cloud executives and potential partners.

    Featured sessions include:

    - Selecting The Right Cloud Platform
    - Connecting Sales to Strategy
    - Building Enterprise Grade Clouds
    - Using Cloud to Deliver Innovation and Efficiency
    - EU Laws and the Impact on ISVs

The event will also feature keynote remarks from:

Mr. John Suffolk, Chief Information Officer for the Government of the
United Kingdom. In this role, Mr. Suffolk provides leadership to the IT
profession across the wider public sector in the UK; supports public service
transformation through the strategic deployment of technology; drives the
development of shared services; and acts as the 'face' of UK Government IT
both home and abroad.

Mr. Peter Lorenz, Executive Vice President for Small and Midsized
Enterprises at SAP AG. Lorenz is responsible for all aspects of SAP's SME
solutions - SAP Business ByDesign, SAP Business One, and SAP Business
All-in-One, including development, solution management, delivery, and
deployment, as well as service and support.

Visit the SIIA OnDemand Europe Website for biographical information:
www.siia.net/ondemandeurope/2010/speakers.asp

"OnDemand Europe exists to bring together leaders in the advancement of
cloud computing on a global scale," noted Rhianna Collier, Director of the
SIIA Software Division. "We are pleased to have Mr. Suffolk and Mr. Lorenz as
our keynote speakers, as well as the presence of many experts from the
industry to drive the dialogue. Their experience and insights will
significantly enhance the value of the conference."

For more information about the conference, visit
www.ondemandeurope.net.

Requests for media access may be submitted online
(www.siia.net/ondemandeurope/2010/press_apply.asp) or may be directed
to Beth Dozier at bethdozier@rational360.com or +1-202-429-1833.

About SIIA

The Software & Information Industry Association (SIIA) is the principal
trade association for the software and digital content industry. SIIA
provides global services in government relations, business development,
corporate education and intellectual property protection to more than 500
leading software and information companies. The SIIA Software Division
provides a forum for companies developing the applications, services,
infrastructure and tools that are driving the software and services industry
forward. For further information, visit www.siia.net/software.

    SIIA Software Division News
    SIIA Communications Contact: John Crosby, +1-202-789-4469,
     jcrosby@siia.net
    PR Contact: Beth Dozier, Rational 360, +1-202-429-1833,
     bethdozier@rational360.com

John Crosby of SIIA, +1-202-789-4469, jcrosby at siia.net; or Beth Dozier of Rational 360, +1-202-429-1833, bethdozier at rational360.com, for SIIA