Sara Lee First to Bring UTZ CERTIFIED(R) Tea to Market

By Sara Lee Corporation, PRNE
Monday, February 22, 2010

Company's Dutch Facility Becomes First Worldwide to Complete UTZ CERTIFIED Tea Audit

UTRECHT, The Netherlands, February 23, 2010 - Sara Lee, global manufacturer and marketer of high-quality consumer
products, announced today that it has sourced the first sustainable tea
approved by its partner UTZ CERTIFIED, a certification program which shares
Sara Lee's commitment to making the mainstream tea market more sustainable.
The successful completion of UTZ CERTIFIED audits in Joure, Indonesia and
Malawi will allow Sara Lee, which sells its tea under flagship brands such as
PICKWICK(R) and HORNIMANS(R), to purchase 2,000 tons of certified tea to
market in 2010, comprising one third of the company's total European tea

This commitment fits with Sara Lee's companywide efforts to further
increase the sustainability in coffee and tea. Earlier this year Sara Lee
announced plans to source 40,000 tons of sustainable coffee in 2010, 33%
greater than its previous commitment of 30,000 tons in 2009.

"At Sara Lee we're very happy to be able to bring sustainable tea to our
leading PICKWICK(R) and HORNIMANS(R) brands in the European market," said
Frank van Oers, CEO International Beverage and Bakery at Sara Lee. "Our
long-term vision is to source all of our tea from sustainable sources, and we
plan to steadily increase the proportion that we buy."

To enable the sourcing of sustainable tea, Sara Lee has supported
certification for major estates in Indonesia and Malawi, and secured
certification also for its tea factory in Joure. Furthermore the company
invested with the Douwe Egberts Foundation ( to
support farmers with training to fulfill the necessary requirements for

Sara Lee's sustainable tea programs are part of the Tea Improvement
Program of the Dutch Sustainable Trade Initiative. This program enables the
major stakeholders in the tea sector to join forces in stimulating
sustainable trade. Sara Lee is also a member of the Ethical Tea Partnership,
an international non-commercial alliance of 20 tea-packers, with a vision for
a thriving global tea sector that is socially just and environmentally

UTZ CERTIFIED is one of the leading coffee certification programs
worldwide and set up a tea certification program in 2008. UTZ CERTIFIED is
dedicated to achieving sustainable agricultural supply chains that meet the
growing needs and expectations of farmers, the industry and consumers.

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers
and customers around the world. The company has one of the world's best-loved
and leading portfolios with its innovative and trusted food, beverage,
household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts,
Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, Senseo and Bimbo.
Collectively, these brands generate approximately $13 billion in annual net
sales covering nearly 200 countries. The Sara Lee community consists of
41,000 employees worldwide. Please visit for the
latest news and in-depth information about Sara Lee and its brands.

Stefanie Miltenburg +31-30-2972202; Joost den Haan +31-30-2972592

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