Saxo Bank Joins SunGard as Co-Title Sponsor in 2011
By Saxo Bank, PRNETuesday, August 17, 2010
LONDON, August 18, 2010 - It has been announced that Saxo Bank, the trading and investment
specialist, is to become a co-title sponsor with SunGard, one of the world's
leading software and technology services companies.
Following the announcement during the Tour de France that SunGard had
agreed to become co-title sponsor for the next two years, Bjarne Riis, owner
and manager of Riis Cycling A/S, revealed at a press conference in Copenhagen
that Saxo Bank will be the other co-title sponsor in 2011. The Team will be
called "Saxo Bank-SunGard Professional Cycling Team".
Bjarne Riis said: "I am very happy to announce Saxo Bank and SunGard as
future partners. With these two companies committed to the team, we have a
solid financial foundation for the future. Saxo Bank and SunGard have ensured
that the Team can continue its essential role within the world of cycling and
will be able to maintain competing at the highest level. With Saxo Bank and
SunGard as two strong backers, our future looks very bright. I am grateful
for their commitment and I am confident that this will be mutually beneficial
to all involved."
Based on the prospects presented by the Team for 2011, Saxo Bank has
taken a strategic decision to sponsor the Team for one more year. Saxo Bank
has sponsored the Team since 2008 but took over as main title sponsor on 1
January 2009. According to the Bank, the sponsorship has already achieved
great branding results and increased Saxo Bank's name recognition around the
world. Saxo Bank's decision to continue the sponsorship for yet another year
is based on a genuine wish to support the Team but also a commercial decision
to further build on the advantages that Saxo Bank believes is extended
through this additional commitment to the Team. The new, unnamed sponsor,
announced during the Tour de France, was willing to step aside in order for
the Team's new plans to materialize.
In a joint statement, Kim Fournais and Lars Seier Christensen, Co-CEOs
and co-founders of Saxo Bank, said: "Bjarne Riis has delivered excellent
results over the past couple of years and has an impressive plan for 2011.We
believe it's important to recognize an unprecedented opportunity when you see
one and therefore, we have decided to continue our sponsorship for one more
year. In Saxo Bank, we always aim for the top and we believe Bjarne Riis and
his Team can reach that goal next year. While our past collaboration with
Bjarne Riis has been fantastic, we also know and trust the new co-title
sponsor, SunGard, and that has made this strategic decision an even easier
one to make."
Brian Robins, chief marketing officer of SunGard, added: "We are pleased
to extend our sponsorship of Riis Cycling in 2011 and join Saxo Bank as a
co-title sponsor. We share Saxo Bank's enthusiasm for this project and we are
looking forward to renewing our collaboration. The Saxo Bank-SunGard
Professional Cycling Team represents a fantastic opportunity to gain
visibility for our brand in front of a global audience."
About Saxo Bank
Saxo Bank (www.saxobank.com/) is an online trading and investment
specialist, enabling clients to trade Forex (
www.saxobank.com/en/trading-products/forex/pages/forex-trading.aspx),
CFDs (
www.saxobank.com/en/trading-products/cfds-stocks/pages/online-cfd-trad
ing.aspx), Stocks, Equities, Futures, Options and other derivatives, as well
as providing portfolio management via SaxoWebTrader and SaxoTrader, the
leading online trading platforms (
www.saxobank.com/en/trading-platforms/pages/online-trading-platforms.a
spx). SaxoTrader is available directly through Saxo Bank or through one of
the Bank's global partners. White label is a significant business area for
Saxo Bank, and involves customised and branding the Bank's online trading
platform (
www.saxobank.com/en/trading-platforms/pages/online-trading-platforms.a
spx) for other financial institutions and brokers. Saxo Bank has more than
100 white label partners and boasts thousands of clients in over 180
countries. Saxo Bank is headquartered in Copenhagen with offices in
Australia, China, the Czech Republic, France, Greece, Italy, Japan, the
Netherlands, Singapore, Spain, Switzerland, UK, and the United Arab Emirates.
Media enquiries Kasper Elbjorn Head of Group PR Saxo Bank 40 Bank Street Canary Wharf London E14 5DA +45-3065-4300 www.saxobank.com
Media enquiries: Kasper Elbjorn, Head of Group PR, Saxo Bank, 40 Bank Street, Canary Wharf, London, E14 5DA, +45-3065-4300
Tags: August 18, London, Saxo Bank, United Kingdom