Setanta Sports and Swarmcast Partner to Deliver New Online Sports Platform Setanta-i

LAS VEGAS - Swarmcast powers Internet TV video for world’s leading sports broadcaster

NAB — Swarmcast, the leader in live sports Internet TV, announced today that Setanta Sports has partnered with Swarmcast to deliver Setanta’s new online video offering, Setanta-i, bringing sports fans both live and on-demand video of Setanta programming, including the prestigious English Premier League.

The Setanta-i service offers live streams of all Setanta’s main channels (varying by market) and brings a full screen, TV-like experience to viewers around the globe available on both a free and pay basis.

Setanta partnered with Swarmcast to ensure a high quality viewing experience for its audience and to create the necessary foundation for building a profitable, scalable, and reliable Internet TV offering. Utilizing their patented Autobahn Live streaming platform, Swarmcast designed and implemented a video delivery solution for the unique needs of the Setanta-i product.

Along with Swarmcast, the Setanta-i was built in conjunction with content management partners Irdeto and interface designers EMC Conchango.

“Swarmcast has proven to be a world-class partner that truly understood our unique requirements for the Setanta-i service and shared our vision of creating one of the leading Internet TV platforms in the world. The commitment to quality and detail from the Swarmcast team around the globe has been extraordinary.” said Stephen Michael, Director of New Media, Setanta Sports Group.

“Setanta has created a service that meets and exceeds the demands of their passionate sports audience around the globe. Their leadership and vision in bringing sports audiences closer to the content they love is exceptional, and we are delighted to be their partner.” said Kelly C. Egan, Senior Vice President of Business Development at Swarmcast. “As broadcasters move online, we will continue to provide the foundation to build profitable Internet TV offerings. Setanta-i is the future of sports online.”

About Autobahn Live

The Autobahn Live platform is specifically designed to meet the unique challenges of delivering high quality live online video at scale. Using Swarmcast’s patented delivery technology, Autobahn Live provides a TV-like experience for consumers and enables rights holders and broadcasters to build profitable, scalable and reliable Internet offerings. Platform features include High Quality Video Delivery, Reporting and Analytics, Content Protection, Satellite Downlink and Managed Hosting and Encoding. Autobahn Live is an open platform supporting Flash, Silverlight, Windows Media Player and multiple CODECS such as H.264 and VC1.

About Setanta Sports

Setanta Sports, the platform-neutral premium sports channel business, is a leading international pay-TV sports broadcaster operating channels in the UK, Ireland, North America and Australia. Founded in 1992, its premium sports content is available to tens of millions of digital homes worldwide.

Setanta Sports in the US

Setanta Sports operates the only dedicated international sports channel in America. In 2008, the 24-hour TV network aired more than 1,000 live events, including European and international soccer, such as the Barclays Premier League, UEFA Champions League, FA Cup, World Cup Qualifiers and the Carling Cup plus world-class rugby and other sports programming designed to meet the growing demands of international sports fans.

Setanta Sports in the UK

Setanta operates more sports channels than any other broadcaster in the UK. Setanta Sports is the most widely-available premium sports broadcaster in the UK and is available to all digital homes: on satellite, via Freeview, Virgin Media, Tiscali, BT Vision and by Broadband, ensuring the widest possible distribution to all sports fans.

Content includes: Barclays Premier League football, FA Cup, England international friendlies, 2010 World Cup qualifiers involving England, Scotland, Wales, Northern Ireland and the Republic of Ireland, Clydesdale Bank Premier League, Blue Square Premier, US PGA Golf, Indian Premier League cricket, Asia Cup cricket, live Magners League rugby, top-flight boxing, Ultimate Fighting Championship and action from some of Europe’s best football leagues.

For a full list of Setanta Sports’ exclusively live sporting content please visit www.setanta.com

About Swarmcast

Swarmcast, Inc. is a leading Internet television services company powering the delivery of HD video over the Internet. Swarmcast’s suite of delivery services enables leading broadcasters and publishers around the world to offer Internet television to millions of viewers, both live and on-demand. Headquartered in both Tokyo and Minneapolis with offices in Zurich and New York, Swarmcast is redefining what is possible for Internet television for its clients including: Major League Baseball, Setanta Sports, Raycom Sports, TV Tokyo, Hupo TV and many other broadcasters around the world. For more information about Swarmcast, please visit www.swarmcast.com

(c)2009 Swarmcast

Source: Swarmcast, Inc.

Peter Bradley, VP Business Development of Swarmcast, Inc., +1-651-340-8787, peter at swarmcast.com