Shopbop.com Launches International Site Features

A Specialized Initiative to Provide the Best Online Shopping Experience for Fashion-Forward Women Worldwide

MADISON, Wisconsin, January 18, 2011 - Women's web-based fashion retailer Shopbop.com
(www.shopbop.com/?extid=SN_release_Jan11), the leading women's online
fashion boutique worldwide, has announced that it will launch several new and
innovative site features designed to facilitate shopping for their global
customer base. The specialized features will include the option to shop in
twelve different currencies and the ability to checkout and communicate with
customer service in six languages: French, German, Spanish, Japanese,
Simplified Chinese, and Korean, enabling customers to personalize their
shopping experience.

As a world-renowned fashion resource carrying over 400 different designer
labels, Shopbop.com (www.shopbop.com/?extid=SN_release_Jan11) offers
one-stop shopping for everything a woman needs in her wardrobe from denim to
swim and dresses to footwear. In 2009, Shopbop introduced free worldwide
shipping in three days or less, one of many initiatives that demonstrate the
trusted and globally recognized fashion merchant's commitment to serving its
customers worldwide.

"Women around the world turn to us for the latest fashion from
established and emerging designers, exciting editorial features, exclusive
items, and exceptional customer service," says Shopbop Head of International
Marketing Karen Grajwer. "Complimentary three-day shipping anywhere in the
world was our first step towards our goal to offer the best service. We
remain committed to providing the easiest and most enjoyable shopping
experience, no matter where our customer resides."

Based in Madison, WI, Shopbop.com is a leading online shopping
destination for fashion-forward women around the world, carrying everything a
woman needs for her wardrobe from trendy tote bags
(www.shopbop.com/bags-totes/br/v=1/2534374302055237.htm?all&extid=SN_release_Jan11)
and designer boots
(www.shopbop.com/shoes-boots/br/v=1/2534374302112432.htm?all&extid=SN_release_Jan11)
to white dresses
(www.shopbop.com/dresses-whitedress/br/v=1/2534374302091631.htm?all&extid=SN_release_Jan11)
and designer swimwear
(www.shopbop.com/clothes-swimwear/br/v=1/2534374302024726.htm?all).
Shopbop offers a comprehensive collection of designer apparel and accessories
to suit every style
(www.shopbop.com/ci/3/lp/shopby-shopyourstyle.html?extid=SN_release_Jan11)
and occasion (www.shopbop.com/ci/3/lp/shopby-occasions.html).
Shopbop.com offers more than four hundred top designer labels including Milly
(www.shopbop.com/milly-dresses/br/v=1/2534374302063590.htm?all&extid=SN_release_Jan11)
,Jeffrey Campbell
(www.shopbop.com/jeffrey-campbell/br/v=1/2534374302117231.htm?all&extid=SN_release_Jan11)
, D&G (www.shopbop.com/dg/br/v=1/2534374302181730.htm?all&extid=SN_release_Jan11)
, Cynthia Vincent
(www.shopbop.com/twelfth-st-cynthia-vincent/br/v=1/2534374302023949.htm?all&extid=SN_release_Jan11)
, Rebecca Minkoff
(www.shopbop.com/rebecca-minkoff-bags/br/v=1/2534374302039657.htm?all&extid=SN_release_Jan11)
, M Missoni (www.shopbop.com/missoni/br/v=1/2534374302154911.htm?all&extid=SN_release_Jan11)
, and Madewell
(www.shopbop.com/madewell-clothes/br/v=1/2534374302155632.htm?all&extid=SN_release_Jan11).
Shopbop.com is a part of the Amazon.com Inc. (AMZN
(www.google.com/finance?client=ob&q=NASDAQ:AMZN)) group of companies.

Alle Fister of Bollare, +1-310-246-0983, alle at bollare.com