Showcase for Award-Winning Beauty Package Designs

HBA IPDA–Gain Visibility for Your Creativity and Clients

NEW YORK, June 14, 2010 - HBA Global Expo has extended the awards nomination deadline for its
International Package Design Awards (IPDA) at www.hba-ipda.com until
Friday, June 18th. These prestigious awards honor the year's most innovative
packaging in several categories including cosmetics, fragrance, personal
care, skin care and sustainability. Designs that have been re-freshed,
improved, or offer new features or technologies are all eligible to
participate.

As the longest running package design awards in the beauty industry-major
brands, niche players and indie companies, have all won HBA's IPDA awards for
their stand-out package design and engineering achievements. Last year's IPDA
winners and finalists included Lancome, Bumble & Bumble, Ed Hardy, Oribe, New
Wave Fragrances, Sephora, Coty, P&G, Elizabeth Arden, Stila, Physicians
Formula, No Frizz, EOS, Alberto Culver, Urban Decay, Avon, Prive, La Prairie,
and Dior.

Any size company can submit designs that are introduced for retail from
October 1, 2009 through August 31, 2010, including suppliers, design firms
and brand manufacturers.

Finalists for the IPDA Awards are announced in early August and the
Category Winners and the Grand Award are revealed during the HBA Global Expo
& Conference, September 28-30, 2010 at the Jacob K. Javits Convention Center
in New York. The award finalists and winners are displayed in the IPDA
Showcase at HBA, which is the largest product development event in the
industry. More than 16,000 beauty and personal care professionals from all
over the world will be able to view the IPDA finalists up close and get
inspiration for their future packaging design plans.

"Our industry thrives on creativity and HBA Global is honored to be the
platform for packaging genius and celebrate the year's most stand-out
products," said Jill Birkett, Brand Director, Beauty & Wellness.

Judging for the IPDA is done by a "Committee of 100" made up of industry
professionals, designers, suppliers and members of the media. IPDA
submissions are evaluated on the following: originality, design concept,
creative use of new materials, components and decorating processes, technical
competency and effective brand messaging. The HBA IPDA awards are promoted
through press releases and PR Newswire, and finalists and winners receive
coverage in leading trade publications and on the HBA Global website.

The HBA IPDA Awards are sponsored by Beauty Packaging and HAPPI
magazines. For more information about the HBA IPDA Awards go to
www.hba-ipda.com or contact Nicole Bullock at +1-609-759-7603 or
nbullock@hbaexpo.com.

About HBA Global Expo & Conference

HBA Global Expo & Conference (www.hbaexpo.com) is the leading
product development for the entire beauty community including skin care,
cosmetics, fragrance, personal care and well-being industries. For three days
the top brand manufacturers from mass to prestige, as well as independent and
niche beauty companies will gather to learn about industry trends and
discover new products from the world's leading suppliers. The HBA educational
conference is renowned for providing an unparalleled look at both the
marketing and technical drivers in the health and beauty space and provides
proven strategies for business growth. Co-located with HBA will be The Spa &
Resort/Medical Aesthetics Expo showcasing the convergence of the traditional
and medical segments of the spa and resort industry.

More information on HBA Global Expo & Conference, taking place September
28-30, 2010 at the Jacob Javits Convention Center can be found at
www.hbaexpo.com. To sign up to receive the HBA eNewsletter and Honest
Beauty blog as well as connect on Facebook, Linked In and Twitter also go to
www.hbaexpo.com.

Annie Scully, +1-845-368-0608, ascully at hbaexpo.com