SIR IVAN Releases Debut Album - 'I AM PEACEMAN'

Revives the Spirit of the '60s to Battle Hate Crime and PTSD

NEW YORK, June 28, 2010 - SIR IVAN, the high energy electro-pop-rock singer, philanthropist and son
of an Auschwitz survivor, is taking the lead in the battle against the
monumental problems of Hate Crime and Post Traumatic Stress Disorder (PTSD).
He is donating 100% of his recording artist royalties from his '60s inspired
tribute album I AM PEACEMAN to The Peaceman Foundation, a charity he
specifically created to confront both issues. As wars big and small rage
around the world, the incidence of Hate-Crime increases here and abroad. In
addition, U.S. military returning home cope with the terrors of
Post-Traumatic Stress Disorder (PTSD). SIR IVAN's lone musical voice is
working to rekindle the candles of peace that defined music and
counter-culture politics in the 1960s. By reinventing the iconic peace songs
of the '60s, SIR IVAN offers the frightened present a nostalgic reminder of a
braver, more hopeful past.

The 15-song album is produced by Ford, who has 18 Gold and Platinum
singles to his credit for his work with Michael Jackson, Britney Spears,
Diddy, Jennifer Lopez and Mick Jagger among others. It was mastered by the
legendary Vlado Meller who has perfected albums for numerous artists
including Lil Wayne, Kanye West, Red Hot Chili Peppers, Metallica, Josh
Groban, Leona Lewis and The White Stripes. While "Hare Krishna" is the lead
single, SIR IVAN's favorite song on the album is an all-new version of his
Billboard charted smash hit "Imagine."

AWAL - the U.K.'s "Artists Without A Label" - is distributing the digital
download version of the album at all online music stores worldwide.
Amazon.com is physically distributing the actual psychedelically-illustrated
CD album globally. SIR IVAN, whose I AM PEACEMAN combines a live rock band
with electronic music accents (a fusion of sound called "rocktronica"),
appears to be successfully taking aim at the enemies of peace in our time.
"The '60s and its musical peace movement didn't end war and hate forever,"
acknowledges SIR IVAN himself, "but it proved that music can literally shape
public opinion and that when people speak out in massive numbers, the
government pays attention. The culture of the '60s helped end the Vietnam War
and reinforced the momentum of the civil rights, women's rights and gay
rights movements. Gangster rap can inspire anger, even violence, and schlock
pop just lulls people into complacency. But I believe that my music: the
music of the '60s reinterpreted for today, can offer a soundtrack for
contemporary action and enlightened attitudes."

Always dressed in one of his many dramatic superhero peace sign capes,
SIR IVAN, also known as PEACEMAN, is getting as much attention as a peace
march on the Pentagon back in the day. MTV and VH1 have both recently
featured the rocktronica-star-superhero on various specials and his videos
are chalking up big numbers on both YouTube.com and Yahoo Video. "Sometimes
you have to be outrageous to get your message across," says SIR IVAN, who
gives as an example the appeal and success of Lady Gaga, whom he opened for
in 2008 at the Party 105 Music Festival in Long Island, New York. "I think
it's interesting that I chose to call myself Sir and she chose to call
herself Lady," he observes. "In some ways, we're male and female parallels.
Her music is passionate, provocative and positive, and so is mine. In this
day and age we need more of that."

Indeed, the press is at last recognizing - and appreciating - SIR IVAN's
music and his 21st century quest for love and peace that blends modern-day
sound with '60s sensibilities:

     "Not since John Lennon has a recording artist captured the essence of
                  what it is to be a true Messenger of Peace."
                               - CDuniverse.com

        "His Sir Ivan character is making good music about peace, man."
                                - Blackbook.com

      "The entire 15-track record, in fact, is a testament to Sir Ivan's
        outlook on life, which is reflected in his upbeat dance tracks."
                                - Hamptons.com

     "Rock singer and peace activist, Sir Ivan, is breathing new life into
                         the musical and social legacy
               of the 1960s with his new album, I Am Peaceman."
                              - Top-40-Charts.com

For more information on Sir Ivan, please visit
www.SirIvanMusic.com.

    Contact:       Brad Taylor
                   Big Machine Media, LLC(R)
                   +1-646-395-2600
                   brad@bigmachinemedia.com

Brad Taylor, Big Machine Media, LLC(R), +1-646-395-2600, brad at bigmachinemedia.com