SKY.it Selects Brightcove to Support Enhanced Online Video Initiatives

Brightcove enables SKY.it to expand online distribution and monetization of its premium, advertising-supported video content

CAMBRIDGE, Massachusetts, December 2 - Brightcove Inc., the leading online video platform, today announced that
SKY.it has selected the Brightcove platform for online video content
management and publishing advertising-supported, customized video players
across its online properties and throughout the Web. SKY.it, which is wholly
owned by News Corporation, is Italy's most popular pay-TV company with nearly
five million subscribers. With Brightcove, SKY.it will extend distribution of
sports, news and lifestyle-related video programming to the Web, reaching a
larger audience and expanding monetization opportunities through enhanced
advertising opportunities.

"Video is a core element to the SKY.it online experience, so it is
crucial that we're able to deliver the highest quality viewing and end-user
experience possible," said Francesca Folda, editor in chief at SKY.it.

Brightcove provides SKY.it with a comprehensive and advanced feature set
for publishing and distributing high quality online video content. With
Brightcove, SKY.it is able to increase viewer engagement with its video
content and rapidly expand its online audience in Italy through the
platform's third-party distribution, advanced sharing features and analytics
capabilities. The Brightcove platform also enables SKY.it to create highly
customized viewing experiences, including Serie A football league highlights
which are updated frequently through weekly online video features.
Additionally, Brightcove's ease of integration with leading advertising
networks and servers has enabled SKY.it to expand its monetization strategy
with new online video advertising opportunities.

"It is exciting to see the adoption of the Brightcove platform continue
to spread across leading Italian media organizations like SKY.it," said
Jeremy Allaire, Brightcove chairman and chief executive officer. "SKY.it
brings an immense amount of diverse, high quality online video content to
consumers in and around Italy, which has helped to rapidly grow its online
audience. We look forward to supporting the expansion of SKY.it's online
video initiatives in the future."

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit www.brightcove.com.

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com, or Europe, Stephen Orr of AxiCom, +44-20-8392-4056, stephen.orr at axicom.com, both for Brightcove