SmallRivers Announces $2.1M Financing Round to Expand Paper.li Globally

LAUSANNE, Switzerland, January 12, 2011 - SmallRivers SA, creator of Paper.li, the leading social news publication
application, today announced that it has raised $2.1 million in financing
from Highland Capital Partners, SoftBank Capital and Endeavour Vision. In
conjunction with the financing, Dan Nova of Highland Capital Partners and
Ronald Fisher of SoftBank Capital will join the Company's board of directors.

"Paper.li has generated extraordinary traction since its launch, and we
are thrilled to welcome these world-class venture capital firms as
investors," said Edouard Lambelet, President and CEO of SmallRivers. "Our new
partners will be instrumental in helping us to enhance our team, build strong
partnerships with major service and content providers, establish operations
in the US and Asia, and accelerate growth on all continents."

Paper.li aggregates, curates, categorizes and transforms social media
news and activity streams from Twitter and Facebook into personalized online
newspapers. Each newspaper provides a simple and homogeneous news discovery
experience, based on focused relevance from a broad pool of content. Launched
last summer, Paper.li currently has 2 million unique users, operates in four
languages (English, Spanish, German and French) and publishes 140,000
user-created daily newspapers. www.paper.li

"Harnessing the convergence of the semantic and social web, Paper.li is
at the forefront of the emerging 'social curation' market," stated Dan Nova,
General Partner at Highland. "Paper.li represents the next wave of publishing
by matching context and content from diverse streams of social media
information and packaging it in an easier to consume manner."

Added Ronald Fisher, Managing Partner at SoftBank Capital: "Paper.li is
revolutionizing the consumption of information through an innovative
publishing model that leverages machine learning capabilities and semantic
search. We're excited to be part of the team as the application is rolled out
globally."

In addition, SmallRivers is planning to move part of its team from
Switzerland to California. More details will be announced later this year.

For more details about SmallRivers, Highland Capital Partners, SoftBank
Capital and Endeavour Vision, visit:
blog.paper.li/2011/01/smallrivers-announces-21m-financing.html

    SmallRivers SA
    Swiss Federal Institute of Technology- PSE
    1015 Lausanne
    Switzerland
    Edouard Lambelet
    +41-79-410-09-94
    edouard.lambelet@smallrivers.com

SmallRivers SA, Swiss Federal Institute of Technology- PSE, 1015 Lausanne, Switzerland, Edouard Lambelet, +41-79-410-09-94, edouard.lambelet at smallrivers.com